module 3劍橋BEC商務(wù)英語 中級 課件 答案 詞匯

3.1BusinessTopicStartingabusiness詞語準(zhǔn)備Soletrader獨(dú)立法人，獨(dú)立經(jīng)銷店P(guān)artnershipn．合伙經(jīng)營Franchisen．連鎖店，特許經(jīng)銷權(quán)，特許經(jīng)營Entrepreneurialspirit企業(yè)家精神，進(jìn)取精神Voilaint.（法）那就是，瞧（表示事情成功或滿意之感嘆詞）Setup建立Grantingofalicence

同意發(fā)給許可證Franchisorn．授予特許者Franchiseen．（公司的分店、零售店或聯(lián)號商店的）特許經(jīng)營者，加盟者Trademarkn．商標(biāo)Ludicrousadj.荒謬的，可笑的Chargeone’sownprices自行定價(jià)收費(fèi)Menucontent菜單的內(nèi)容So1icitorn．律師[注：開業(yè)律師以其服務(wù)方式不同而分為訴訟律師（barrister）和事務(wù)律師（solicitor），訴訟律師按規(guī)定不準(zhǔn)合伙，只能單獨(dú)開業(yè)，但訴訟律師按照暸例自愿結(jié)合組成事務(wù)所。]Profitmarginn．利潤率，利潤幅度，利差Branchout使……分支出來，拓展業(yè)務(wù)Launchvt．開辦（新企業(yè)）Investvt．投資Venturen．投機(jī)活動；商業(yè)冒險(xiǎn)；（為盈利而投資其中的）風(fēng)險(xiǎn)公司Feen．費(fèi)用（如會費(fèi)、入場費(fèi)、手續(xù)費(fèi)等）Run(acompany/business)管理公司Luggagen．行李Onlinedatabase網(wǎng)上數(shù)據(jù)庫Subscriptionn．訂購，訂閱mobilephone移動電話MP3playerMP3播放器Laptopn．手提電腦，便攜式電腦schedulen．時(shí)間表，計(jì)劃shuttlebus班車，機(jī)場班車Buffetn．冷餐，自助餐叫專有名詞BritishFranchiseAssociation英國特許經(jīng)營聯(lián)合會（一家非盈利性組織；旨在宣傳職業(yè)道德、促進(jìn)公平合理的特許加盟活動）DominoPizza達(dá)美樂比薩店（美式比薩連鎖店）參考詞語和表達(dá)：Creditrating信用度，信用評Franchiseagreement特許協(xié)議Franchisefee特許證費(fèi)用Well–establishedadj.公認(rèn)的，知名的，得到認(rèn)可的Brandname品牌名稱Financialassistance金融支持為獨(dú)立經(jīng)銷者，你做事獨(dú)立自主，你是自己的老板。Asasoletrader,youareindependent;youareyourownboss.作為被特許的經(jīng)銷者，你無法完全掌控促銷活動、財(cái)務(wù)記錄、員工雇用、產(chǎn)品服務(wù)等環(huán)節(jié)。Asafranchisee,yourpromotionalactivities,financialrecords,hiring,serviceprocedure,etc.arenotincompletecontrolofyourown.合伙經(jīng)營中你與合伙人風(fēng)險(xiǎn)共擔(dān)，利益共享。Inpartnershipyousharerisksandprofitswithyourpartner.在決策方面你與合伙人可能會有分歧。Youmaydisagreewithyourpartneronstrategy.特許經(jīng)營夠使人們在擁有公司的同時(shí)得到如何經(jīng)營公司的幫助。Franchisingenablespeopletobothownabusinessandgethelprunningit.經(jīng)營良好的特許企業(yè)可以給從未擁有或經(jīng)營過企業(yè)的人指引方向。Awell-runfranchiseorganizationcanprovideapersonwhohasnevermanagedabusinesswithguidance.特許企業(yè)可以提供品牌、產(chǎn)品或服務(wù)，甚至金融支持。Franchisorscanprovideabrandname,productsorservices,andfinancialassistance.加盟者必須支付特許證費(fèi)而且會喪失一定的獨(dú)立性。Franchiseeshavetopayfranchisefeesandtheylosesomeindependence.有時(shí)特許經(jīng)營者提供的培訓(xùn)課程收效甚微：太簡短，而且選派的培訓(xùn)者缺乏授課技巧。Sometimesthetrainingprogramsprovidedbythefranchisorsareweak--toobriefandstaffedbytrainerswhodonothaveinstructionalskill.開頭常用的用語有：I’dliketotalkabout..，firstofall..我要說的話題是……，首先……When.，Ithinkthatitisimportantto．.．當(dāng)……時(shí)，我認(rèn)為……很重要束常用的用語有：Andfinally，…最后…-So，lastly..最后……參考答案：Whensettingupyourownbusiness,Ithinkagoodideaisveryimportant.Youshouldconsiderthemarketdemandandtargetatpotentialcustomers.Undertheguidanceoftheidea,youmaycaterfortheurgentneedofthecustomers,orsolvetheproblemsofthecustomersthatothercompanieshaven’tthoughtof.Agoodideafromtheverybeginningcanavoidfailureofanewcompany.BesidesIthinkknowingyourcustomersisalsoimportant.You’dbetterkeepafileofyourcustomerswiththeirnames,age,professionandhobbiesetc.Basedontheirpersonalinformation,youmayguessthepotentialneedsofthecustomersandinformthemofyourproductlistsatfirsttimepossibleaccordingtotheirpossibleneeds.Knowingyourcustomershelpsyoutoprovidethemwiththeinformationtheyneed.Apartfromthetwopoints,Ithinkadequatestartingcapitalisalsoimportant.Onlyvhenyouhaveenoughmoney,canyouprovidevarietiesofproductswithgoodquality;oryoucanprovidegoodservicewhichisimportanttoattractcustomerstoyourcompany.參考答案：Whenyourbusinessisapartnership,relationshipwiththeotherpersonisveryimportant.Agoodrelationshipwithmutualtrustandfullcooperationbringsoutthepotentialexperienceandcreativitytothefulldegree.Withgoodrelationship,itiseasyforyoutocommunicatewitheachotheranddealwithanynewissuesintime.Besides,itisalsoimportantthatbotharewillingtoshareresponsibilities.Thiswillhavedirectimpactonthesuccessandfailureofthebusiness.Withsharedresponsibilitiesyoucanachieveyourcommonobjectivesbetterandbestronglyunitedagainsttroublesandrisks.Ontopofthat,timelycommunicationanddecisionmakingwillalsohelptoimprovetherunningofabusinesswithpartnership.3.2BusinessSkillsLeavingandtakingmessages詞語準(zhǔn)備Registrationn．登記，注冊Lowercase小寫字母，小寫體Securityn．保安，安全Setupthebuffet把自助餐準(zhǔn)備好Voicemailn．語音信箱Schedulen．時(shí)間表，計(jì)劃，安排Trainingevent培訓(xùn)活動其他常用的電話留言句型：請等一下，我拿支筆。Justaminute.I’llgetapen.我會轉(zhuǎn)告他的，布朗先生。I’lllethimknow,Mr.Brown.不，我真的需要親自跟他說說。No.Ireallyneedtotalktohimpersonally.那您要不要留話在他的音信箱里？Wouldyouliketoleaveamessageonhisvoicemail,then?稍候，我會幫您轉(zhuǎn)接過去。holdonandI’IItransferyou.我現(xiàn)在不能接您的電話，但請您留下您的姓名、電話號碼和簡短留言。I’mnotavailabletotakeyourcall,butpleaseleaveyourname,numberandabriefmessage.你回來時(shí)請打556-3243找我。Pleasecallmeat556-3243,whenyougetback.電話中常用的表達(dá)法：核對細(xì)節(jié)：Letmecheck.Sothat’s.讓我核對一下。那是…Isee.我明白了。WasthatAasinAmsterdam?是Amsterdam中的A嗎？CanIjustcheckI’vegotthat?我能確認(rèn)一下是否記錄無誤嗎？確認(rèn)行動：I’llhavetocheck..Thencallyouback.我得核對一下……然后再打