商務英語聽說教程下unit3Trade Fair

商務英語聽說教程下unit3TradeFairPre-listening

projector

sneakerlaptopLCDpajamaslaser

pointerwrappingpaperenginecartonstaplerbureaumobilephonewardrobedollhoneyscarfracketthermometer

ElectronicsShow:projector,laserpointer,

LCDFurnitureShow:wardrobe,bureauComputerShow:laptop,LCDTelecommunicationsShow:mobilephoneSportingGoodsShow:sneaker,racketPackagingIndustryShow:wrappingpaper,

cartonTextile&ApparelShow:scarf,pajamasGift&StationeryShow:staplerToyShow:dollFoodShow:honeyAutomobile/MotorcycleParts&AccessoriesShow:engineMedicalEquipment&PharmaceuticalsShow:thermometer(LCDcanpossiblybeexhibitedattwodifferentshows.)

ScheduleforGuangzhouInternationalTradeExpo2016Listening

PartA-Task1ConversationD:Goodmorning.ThisisNobleExhibitionCompany.CanIhelpyou?T:Yes,please.I’mcallingto

.D:OK.Whatwouldyouliketoknow?T:Firstly,

?D:Inourcompany,theanswerisyessinceifyoubookearly,

andyouwillhavemoretimetoprepareforyourexhibitionandwhatismoreimportantisthat.T:Isee.SoifIbookearly,howmuchdiscountcanyourcompanyprovide?D:Itdependson

ofthestand.Generallyspeaking,ifyoubookearly,

.T:Igotit.Thenwhataboutthesizeofastand?D:Itshouldbebasedon

.Isuggestthatyourstandshouldhavemorefrontagethandepthfortheconsiderationofbettertrafficexposure.T:Iagreewithyou.

.D:Sodoyouwanttobookastandnow?T:Sure.D:MayIhaveyourname,please?T:…askforsomeinformationaboutstand-bookingdoIneedtobookthestandearlyyoumayreceiveadiscountyoumayhaveabetterchoiceofstandsthesizeandthelocationwecanoffera15percentdiscountourproductsdisplayedandyourbudgetIreallywanttoselectastandwithhightrafficflowPartA-Task2Conversation1.Listentotheconversationonceanddecidewhichofthefollowingstatementsgivesthegistoftheconversation.2.Listentotheconversationagainanddecidewhetherthefollowing

statementsaretrueorfalse.WriteTforTrueandFforFalse.a.Greetingsbetweentradepartnersb.FindingatradepartnerinChinac.Promotingnewproductsd.Negotiationofproducts’styles()TheBritishcompanyhasbeeninthelineofhardware.()TheChinesecompanyenjoysinternationalreputation.()TheBritishcompanywantstofindatradepartnerwhichcan

acceptordersbasedonspecialrequest.()Boththematerialsandstylesofthesampleproductsareunique.()Finally,theChinesecompanytakestheorderfromtheBritish

company.FFTTFPartA-Task2ConversationUsefulSentencesorExpressionsBelowareusefulsentencesorexpressionsfordoingbusinessactivitiessatatradefair.StandBookingI’mcallingtoaskforsomeinformationaboutstand-booking.DoIneedtobookastandearly?Ifyoubookearly,youmayreceiveadiscount.Whatismoreimportantisthatyoumayhaveabetterchoiceofstands.Howmuchdiscountcanyourcompanyprovide?Itdependsonthesizeandthelocationofthestand.Whataboutthesizeofastand?Itshouldbebasedonyourproductsdisplayedandyourbudget.Ireallywanttoselectastandwithhightrafficflow.ProductsandCompanyPromotionOurproductsenjoywidereputationinChina.Ourcompanyisdealinginthelineofchinaware.Ourcompanyhasbeenintheproductionlineofporcelainfor20years.BusinessNegotiationataTradeFairWearetryingtofindatradepartnerhereinChina.Haveyoureadourcompanyprofileandproductscatalogue?I’velearnedsomeinformationaboutyourcompanyandproducts.That’sthereasonwhyIfeelinterestedinsomeofyourproducts.Iwonderwhetheryouacceptspecialordersaccordingtoourrequest.Haveyoubroughtthesampleswithyou?Werequirethatthematerials,stylesandcolorsshouldbeinexactcompliancewiththesamples.Shallwetalkaboutthetermsindetail?Yourdevelopmentofelectronicshasbeenremarkable.I’llbeexpectingyoutomorrowmorning.PartA-Task3Follow-upMakeandperformaconversationinpairsbasedonthefollowinginformation.Youmayusethesentencesorexpressionsabove.Setting:AttheFurnitureShowParticipants:

Ms.Anderson,thepurchasingagentofABCPublishingGroupandMr.Scott,thesalesmanofthemanufacturerEvent:AtaFurnitureShow.Ms.Andersonistopurchase100setsofofficetablesandchairs.She’sinterestedintwotypesofpinewoodproductsofMr.Scott’scompany.Mr.Scottexplainsthattheonemadeofnaturalpinewoodismoreexpensivebutofsuperiorquality.Theonemadeofsyntheticmaterialsismoredurableandlessexpensive.Ms.Andersonasksforaspecificquotationofthetwotypesandfinallydecidestobuythecheaperone.PartB-Task1VocabularyBuildingMatchtheChinesetranslationwiththeEnglishwordwhichhasasimilarmeaning.PartB-Task2

Conversation1.Listenforthefirsttimeandanswerthefollowingquestions.a.WhatdidMr.BrownsayaboutthedevelopmentofelectronicproductsinChina?

Yourdevelopmentofelectronicproductshasbeenremarkable.b.Duringtheconversation,what’stheproductthatdrewMr.Brown’sattention?

Atelevisionphonewhichwasstillexperimental.

c.HadMr.Brownmadehisdecisiononthefinalorder?

Notyet.Hehadseensomeitemshewasinterestedinbuthewantedtostudythem

further.d.WhenwouldMr.BrownandMs.Zhangmeetagain?

Theywouldmeettomorrowmorningatnine.2.Listentoitagainandnumbertheeventstoshowtheorderinwhichtheyoccurred.a.Mr.BrownandMs.Zhangexchangedcardsandintroducethemselvestoeach

other.b.Mr.BrownandMs.Zhangarrangedanappointmentdate.c.Ms.ZhangshowedMr.Brownaroundintheshowroom.d.Ms.ZhangaskedMr.Brownabouthisdecisiononorder.e.Mr.Brownmadepositivecommentsonthedevelopmentoftheelectronics

industryinChina.f.Mr.Brownshowedhisinterestinsomeproducts.g.Mr.Brownshowedhisattitudetowardstheproductshewasinterestedin.h.Mr.Brownshowedhisinclinationtogoaroundseeingsomeelectronicproducts.h,a,c,e,f,d,g,bPartB-Task3Monologue2.Listenforthesecondtimeandfillinthefollowingblankswiththeinformationyouhear.a.Ifyouarebankingonthetradeshowcircuittobuildbusiness,youneed

.b.Tomakeallthishappen,

.c.Createastore-typeenvironment

.d.Ifyouhaveasittingarea,

withbuilt-instoragespace.e.Asageneralrule,

.1.Listenforthefirsttimeandanswerthefollowingquestions.a.Besidesdrawingattention,whatotherfunctionsshouldaboothhaveatthetradefair?

Itneedstostoptrafficanddrawincustomersandmustexpresswhoyourcompanyis

andimmediatelyshowwhatyouoffer.b.WhatdidGwenParsonssayfortheopen-floorconcept?

Itshouldbeensuredthatatleast60%offloorspaceisopenandatleast60%ofthe

frontageisopen.c.Whatshouldbedonetopreventfurtherbarriers?

Preventfurtherbarriersbystockingproductinclosedcabinets.d.Howcantheboothdesignbedifferent?

Bybuildinganasymmetricaldisplay.e.What’sParsons’overallsuggestion?Becreative,boldandprofessionaltogetnoticed.toensuretheoveralleffectivenessofyourboothbeginbythinkingofyourboothasyourproductutilizingbeautifulshelvingusestoolsandtablebasesplacethehighestpointatthecenterofyourspaceFurtherPracticeActivities

Task1ReadingReadthefollowingpassageaboutthehistoricaldevelopmentoftradefairandmakeabriefsummaryorallyafterreading.Task2Role-playMakeaconversationbetweenaforeignclientandaChinesesalespersonatatradefair.Mr.Liu,asalesrepresentativeofZhejiangTextileProductsImport&ExportCorp.receivesaBritishclient,Ms.BruceattheTextile&ApparelShow.Atthebeginning,Ms.Brucejustwantstowalkaroundthebooth.Later,duetoMr.Liu’sfriendlyandthoroughintroductionofhiscorporationandsomeproductswithuniquefeatures,Ms.BrucemakesherdecisiontomakealargeorderwiththeChinesecompanyandtheirconversationendswithasuccessfulbusinessdeal.ThehistoricaltraditionsoftradegobacktoAncientEgypt,theGreekCivilizationandtheRomanEmpire,whenjourneyingtradersmetlocalproducersinmarketplacesandbazaars.TheRomansbegantohostfairsfromfluidlocationstopermanentplaces,thusdevelopingakindof“FairIndustry”.Theterm“fair”,whichwasonlyusedforthefirsttimeintheMiddleAges,comesfromtheLatinword“feria”,meaningareligiousfestival,usuallytakingplacenearaconventorachurch.Theprocessofindustrialization,whichbeganinthe18thcentury,requirednewsalesanddistributionchannels,thusaffectingthetradefairbusiness.Duringthe18thand19thcenturies,fairsindeedevolvedfromsitesfordirectsalestositesdisplayingabroadrangeofavailablegoods:onlysamplesofmuchmorediverseproductrangeswereexhibited.ThesefairswereknownasSampleFairs,initiatedforthefirsttimebytheLeipzigFair.Thesesamplefairs,withawiderangeofinvestmentandconsumergoods,dominatedthefairsceneinEuropeuptothemiddleofthe20thCentury.Inaddition,attheendofthe19thCentury,andintheear