分析案例教案financialpart

Toenhancetheconfidenceofinvestors,wedemonstratethefinancialplanwhiainlycoverstwoparts:thecapitalexpenditureandprofitplan.Inregardtotheexpensetoexploretheapplication,differentcategoriesofcostshavebeenmentionedontheabovesectionsincludingtheoperationplanandmarketingplan.Tosummaryourbudget,itcanbedividedintofoursorts:devices,researchanddevelopment,operatingcostandpromotioncost.Connectedwiththerequirementofproduction,acertainamountofmoneywillbeusedtopurchaseprofessionalequipmentwhichwillcostabout.Inordertooperateourproject,majorityofitwillbeallocatedinpaymentforemployeeswhichincludesthecostonR&Dandpost-operationalphase.TheexpenseofpromotionisIntegralpartofourbudgetanditwillcovertheoutgoingstoanizepromotionactivitiesandadvertisingcostonsocialmediaplatform.Moredetailsofthemwilllistedbycategoryinappendix.Moreover,thisparagraphwillpaymoreattentiontoillustratehowwegainprofitsfromourproject.Itisobviousthatformostcompaniesespeciallyapplicationdevelopmentfirmsthesourceandamountof eisdifferentindifferentperiods.Thetraditionalapproachestomakemoneymainlycontaintheone-timepaymentofdownloadingforcustomers,theinsertionchargeforadvertisers,in-applicationpurchasesandvirtualcurrencytrading.Inourwholeprojectplan,wewilluseacombinationofthesemeansatdifferenttimes.Todeterminethemodeofcharge,thethingisclassifyingourproductorientation.Tosimplifyourproduct,itcanbedescribedasanavigationapplicationwithtwoexclusivefunctions:thevoicepromptsoftrafficlightandthevoicealertofbusarrival.Andtheisspeciallydesignedforblindmanbutthesecondalsocanprovideservicesforbothnormalhumanandtheblind.Basedonit,itispracticaltochargethemindividually.However,whilesomefunctionscanbehelpfulforpublic,ourproductisstillaimedatblind whoisasmallbenefitscommunity.Inthiscase,itishardtobecompleyfreeforusersbecausethereisnoadvertiserwhoiswillingtoaffordthehugecosttoattractthesmallcrowd’sattention.Therefore,itisinfeasibletooperateourprojectonlydependingonadvertisingcontributionandweneedbesupportedbyusersthroughcharging.Inourwholeprojectplan,wewilluseacombinationofthesemeansatdifferenttimes.Attheinitialstage,itispivotaltofindaneffectivechargewaytoaccesstoexistingindustrymarketandthechargemodeisintenselyaffectedbythemarketbackground.AnobservationthatthemostpopularsmartphoneplatformintheUSmarket,the,hadover425,000applicationprograms(asofJuly29,2011)availableforconsumersinAppStore(Franko,&Tirrell,2012)hadbeenputupseveralyearsagoandrecentlyappeconomydevelopsrapidlyandvigorouslywiththeextensiveuseofsmartphone.Thatindicateswefacingakeencompetitionenvironment,soastobediscoveredweneedtoreducethebarrierswithotherproject.AccordingtomarketresearchfirmGartner,in102billionappsdownloadedin2013,91%ofthemarefree(TheGuardian,2013).Inthiscontext,rejectingpaiddownloadsisnecessarytostriveforwiderlivingspace.Inaddition,inordertomakeourproductbewidelyacceptedbycustomerswewillprovidefreedownloadabletrialversionswhichisavailableinsevendaysandcustomercanevaluateourproductduringthistime.Afterthefreetrial-time,itistimeforconsumerstochoosewhetherornottokeepusingit.Wewillprovideadifferentchargingschemewhichisakindofin-applicationpurchasesbasedontheactualservicetype,itmaybemorebeneficialtotheusers.Asmentionedabove,wepreparetochargeourtwoparticularfunctionsrespectively.Peoplecanchooseeitherofthemfor6RMBpermonthandnotablybothofthemwillgivethediscountwhichis10RMBfortwo.Apreferentialpolicywillbeappliedthatpackyearsonlycost100RMB,10months’fee.Theflexiblechargingschemecanmeetdifferentgroups’needandincreasethenumberofusers.Beyondthatwewillremainthebasicnavigationfunctiontobefreethatmeansevenifusersdonotpayfortheextrafunctions,theystillcanenjoythenavigationservice.Wehopethisbehaviorcanretainusers.Byapplyingthischargemodel,theanticipatednumberofuserswillachieve20thousandpeoplewhichcanbringabout2millionprofitinWhenourprojectiswidelyusedandhasastrongfixedusergroups,wewillacceptthesupportfromadvertiserswhoarepreferabletoinvestcompanieswithhugecustomers.Toavoidthehassletoourcustomersduetobannerads,itisapracticalwaytoestablishasubfieldwhichcontainsthese mendedadvertisementswhoseobjectivegroupsareblindman.Whenuserswanttofindsomeproductsforblindman,thisinformationcolumnwillgivethemsomebeneficialsuggestion.Inthisway,wecangetmoreprofitsfromthethirdpartyadvertiserandmeanwhiletosomedegreethisactioncanbenefitourconsumers.Addedthesponsorshipfee, eofthesecondyearswillbeabout2.5million.financialplanmainlycoverstwoparts:thecapitalexpenditureandprofitplan.Toillustrateourcost,operationplanhumanresource的安排，product對于硬件設備的要求和promotion的需求三部分來展開。根據整個項目計劃，將整個Budget分為四的花銷，及后期產品更新（operatingcost）的費用（會談到每個部分所占的比例）更第二部分profitplan會先提到當前APP公司的常見模式。然后根據公司的特質，APP們特殊的兩個功能（1.紅綠燈過馬路，僅盲人或視力的人需要2.報時系統(tǒng)普通人們可以選擇其中一項，也可以兩項一起選擇（兩項一起有。并且同時推出包月服務和包年服務（有折扣。2.當項目用戶數量龐大后，會引進一些，放在一個界面服務分類（）里，里面的大多數針對盲人開發(fā)的產品。目前大概就是這樣吧~辛苦啦MacMillan,D.,Burrows,P.,&Ante,S.E.(2009).I