譯林版高中英語選必二Unit1 Workbook-Building skills 教案（名校）

Unit1ThemassmediaBuildingskills?內(nèi)容分析：整個單元的八個板塊分別涉及“大眾傳媒”的多個層面。Welcometotheunit板塊通過一段介紹大眾傳媒發(fā)展歷史和類型的視頻，為本單元的學習提供基本的語境知識，激發(fā)學生對于傳媒文化的探究欲望；Reading板塊以兩篇新聞報道為例，論證分析了導致新聞信息差異的原因，并對如何批判性地閱讀新聞報道提醒胡建議，旨在培養(yǎng)學生的批判性思維能力和獨立思考能力。?教學目標：Bytheendofthissection,studentswillbeableto:getfamiliarwithnewsguideandtrytolearntodistinguishfakenewsfromgenuinenews;collectsomeexpressionstopresentyouropinions;writeanarticletoexpresstheiropiniononwhatgoodnewsis.?教學重難點：Tohelpstudentsunderstandthelisteningmaterialsandfinishthelisteningtask;Toencouragestudentstoexpresstheiropinionsbravely;Toguidestudentstofinishtheircomposition.?教學過程：Step1Lead-inQ:Whatdoestheunderlinedphrase“raiseredflags“inthesecondparagraphmean?Itmeans“warnyouthatsomethingmightbewrong”.Q:Whattipsaregivenonhowtoidentifyfakenews?Threetipsaregivenonhowtoidentifyfakenews.Tip1:Lookattheheadline,contentandwritingofanewsreport.Boldheadlines,shockingexaggerations,gossip,orerrorsinspellingorgrammarindicatethatthenewsreportmaybeuntrustworthy.Tip2:Checkthesourceofthenews.SearchontheInternetorvisitthepublisher'sofficialwebsitelodetermineifthereporterorpublishercanbetrusted.Tip3:Lookatwherethereportergetshisorherinformation.Alackofdata,suchaspersonaleyewitnessaccounts,interviews,videos,orotherpublishedarticles,indicatesthatthenewsmightbefalse.Step2SpeakingA2:Inpairs,role-playaninterviewbetweenastudentandamediaexpertonhowtoidentifyfakenewsandpreventitfromcirculating.Usetheexamplebelowtohelpyoupayattention

totheexpressioninbold.Switchrolesafteryoufinish.Usefulexpressions:可信賴的資訊來源值得信賴的很有可能快速在線搜索抑制沖動trustworthynewsoutlets可信賴的資訊來源值得信賴的很有可能快速在線搜索抑制沖動reliableit'shighlylikelythatdoaquickonlinesearchresisttheurgetoStep3ListeningandwritingBl:RonMcCartney,CEOofCandyCorporation,isbeinginterviewedaboutthesalesofthecompany'sChocoLocochocolatebar.Listentotheinterviewanddecidewhetherthefollowingstatementsaretrue(T)orfalse(F).Circletheincorrectinformationinthefalsestatementsandcorrectitintheblanks.TheChocoLocochocolatebarwasfirstintroducedin2000.T/F2000-2005Inthefirstyear,salesoftheChocoLocobarwerehigherthanexpected.T/FhigherTowerAfterthepackagingwaschanged,thepercentageofpeoplebuyingtheChocoLocobarfellto12.5%.T/Ffbll一roseIn2015afamousactressstarredintheadvertisements.T/FCurrently,25%ofpeoplebuyingchocolatebarschoosetheChocoLocobar.T/F25%-?I9%AbrandnewadvertisingcampaignwillbelaunchednextweekT/FRonMcCartneyisgivingapresentationabouthowtobuildasuccessfuladcampaign.Listentothepresentationandcompletethenotesbelow.Howdoyoubuildasuccessfuladcampaign?YourtargetaudienceYouneedtoknowyouraudienceto(1)createlh>righlmessagefortherightpeople.Inordertoidentifyyourtargetaudience,youneedtoresearchandconsidermanyfactorssuchasage,gender,location,incomeand(2)lifestyle.YourmessageYourmessageworksbestwhenitappealsto(3)iheaudience'semotions.Youneedtofigureouttheanswerstoseveralquestions.Forexample:Whataspectsoftheproductwouldyourtargetaudiencecareaboutortakeaninterestin?Howdoyouwantthemto(4)feelaboutyourproduct?WaystogetyourmessageacrossYoucanuse(5)posters,oradsinnewspapersormagazines,aswellasonradio,television,websitesorsocialmediaapps.Itmainlydependsonyouraudienceandtheir⑹mediahabits.Supposeyouworkinapublishinghouse.Plananadcampaignforaclassicliteratureseries.Youmayinventdetailsabouttheliteratureseries.Possibleanswer:ReadwithLowoodReadinggoodliteratureisimportant,sinceithelpsteenagersdevelopintowell-roundedindividuals.Nowadays,however,youngpeoplearespendinglesstimeonreading.Wewanttochangethisbyshowinganewgenerationofreadersthatliteratureisnotonlyimportant,butalsofun!Nextmonth,wewilllaunchanewseriesofclassicnovelscalledLowoodLiteraryClassics.Ourtargetaudienceispeopleaged13-25wholikereading,buthavereadlittleseriousliteraturebefore.Thereareseveralreasonswhyourseriesofbooksisperfectforourtargetaudience.Firstly,wchavechosenworksthatareshort(around200pagesorless).Secondly,thebooksintheLowoodLiteraryClassicsseriesareallaboutthingsthatyoungpeoplecareabout.Finally,wewillhavecoolandmoderncoverdesignsforallourbooks.Ouradvertisingsloganwillbe:"Lowood-bringingclassicliteraturetoanewgenerationofreaders!”Themessageofouradvertisingcampaignisthatliteratureisexciting.Allouradswillfocusondramaticpartsofthestories.Forinstance,oureditionofTheCatcherintheRyewillfeaturesomedramaticphotosofateenagerlostinNewYorkCity.Thispowerfulimageissuretoimpressourtargetaudience.Wewilladvertiseourbooksinthefollowingways,startingon23April,whichisWorldBookDay.Tobeginwith,wewillhaveononlineadcampa