新境界職業(yè)英語綜合教程精華版 unit 6市公開課一等獎省名師優(yōu)質課賽課一等獎課件

ApproachingWorkplaceWorkplaceCommunicationMiniTextTextGrammarReviewAppliedWritingSyndicateActivitiesWorkinpairs.Talkaboutthepicturesbelowandtellwhatyouknowabouttheseexhibitioncenters.ApproachingWorkplaceBackHKCECMcCormickPlaceHannoverMesseCantonFairComplexApproachingWorkplaceBackTheHongKongConventionandExhibitionCentre(HKCEC)(香港會議展覽中心)isoneofthetwomajorconventionandexhibitionvenuesinHongKong,alongwithAsiaWorld-Expo.ItislocatedinWanChaiNorth,HongKongIsland.ApproachingWorkplaceBackMcCormickPlace(邁考密展覽中心)isthelargestconventioncenterinNorthAmerica.Ithostsnumeroustradeshowsandmeetings.ThelargestregulareventsaretheChicagoAutoShoweachFebruary,theInternationalHomeandHousewaresShoweachMarchandtheNationalRestaurantAssociationAnnualShoweachMay.ApproachingWorkplaceBackHannoverMesse(德國漢諾威會展中心)isthelargestexhibitioncenterforindustrialtechnology.Itcoversanareaof451,260m2.ApproachingWorkplaceBackCantonFairComplex(廣交會會展中心)isthelargestmodernizedexhibitioncenterinAsia,coveringatotalconstructionareaof1,100,000m2withtheindoorexhibitionareaof338,000m2andtheoutdoorexhibitionareaof43,600m2.1.Whatdoyouknowaboutatradefair?Atradefairisalargeeventatwhichcompaniesshowtheirproductsorservicesinordertosellthem.BackNowdiscussthequestionsbelowandthenreporttoyourclass.2.Doyouknowanylargeexhibitioncentersintheworld?Canyounamesomeofthem?Yes.Therearemanylargeexhibitioncentersintheworld.HannoverMesse(德國漢諾威會展中心),forexample,isthelargestexhibitioncenterforindustrialtechnology.Itcoversanareaof451,260m2.CantonFairComplex(廣交會會展中心)isthesecondlargest,withthetotalconstructionareaof395,000m2.MesseFrankfurt(德國法蘭克福會展中心)isoneoftheworld’slargesttradefairorganizerswithitsownexhibitiongrounds.Everyyear,itrunsmorethan120exhibitionsandtradefairs,attractingmore65,000exhibitorsand3,000,000visitors.Back3.Whydomanypeoplevisittradefairsorexhibitions?4.Whydocompaniesparticipateintradefairs?Peoplevisitthemfordifferentpurposes.Somepeoplewanttolookforproductsfortheirbusiness;some,fortheirownuse;moreotherpeoplegothereoutofcuriosity.Theywanttopromotetheirproductsorservicesandattracttheirbuyers.Back5.Whatpreparationshouldacompanymakeifitispresentatatradefair?Theyneedtoprepareposters,handoutsandinformationbrochuresfortheshow,andinvitetheirclientstothefair.Besides,attheexhibitionvenuetheyneedtodesignanddecoratethetradeshowboothanddisplaytheirproducts.BackWorkplaceCommunicationBackYouwillhearfivestatements.Listentothemcarefullyandmatcheachstatementwiththecorrespondingpicture.bcdeaBackListentothestatementsagainanddecidewhetherthesesentencesare“Right”or“Wrong”.Ifthereisnotenoughinformationtochoose“Right”or“Wrong”,choose“Notmentioned”.1.Hondapresentsanewcarmodelattheexhibitionandwinsalotoforders.a.Right. b.Wrong. c.Notmentioned.2.Thewinecompanydisplaysitsnewproductsatthewineshow.a.Right. b.Wrong. c.Notmentioned.Back3.Thefurniturecompanyhasdesignedtheirnewlogoforthetradefair.a.Right. b.Wrong. c.Notmentioned.4.PhilipsCompanyrentsacheapboothatthelightingexhibition.

a.Right. b.Wrong. c.Notmentioned.5.StellademonstratesanewtabletcomputerofhercompanyatHongKongElectronicsFair.

a.Right. b.Wrong. c.Notmentioned.ScriptsBackUsetheRightWordHerearethreegroupsofwordsrelatedtotradefairs.Ineachgroup,deleteonewordwhichdoesnotgowiththeoneinthecircle.BackUsetheRightWordHerearethreegroupsofwordsrelatedtotradefairs.Ineachgroup,deleteonewordwhichdoesnotgowiththeoneinthecircle.BackUsetheRightWordHerearethreegroupsofwordsrelatedtotradefairs.Ineachgroup,deleteonewordwhichdoesnotgowiththeoneinthecircle.Back1.Hondapresentsanewcarmodelattheexhibitionandwinsalotoforders.2.Thewinecompanydisplaysitsnewproductsatthewineshow.3.Thefurniturecompanyhasdesignedtheirnewpostersforthetradefair.4.PhilipsCompanyrentsanexpensiveboothatthelightingexhibition.5.StellademonstratesanewtabletcomputerofhercompanyatHongKongElectronicsFair.ScriptsBackListeningInSituation:JamesandSusanarestaffinamobilephonecompany.TheyaretalkingaboutattendingtheCantonFair.Listentothemodeldialogueandfillintheblankswithwhatyouhear.BackModelDialogueSusan:James,whatisourobjective_______________theCanton

Fair?James:Well,ourmainobjectiveis______________ournewproducts

and_______________.Susan:Right.Then,whatbenefitscanitbringtousintermsof

marketing?James:Goodquestion.Ithinkthisfairisagoodopportunityto

___________________andimproveourbrandawareness.

Andwecanalsoseeourcompetitors’products.Susan:Yes,Iagreewithyou.Whatmaterialsshouldwegetprepared

forthefair?James:Ithinkweshould____________________,colorfulbanners

andproductcatalogues.Susan:Good.ofattendingtoshowcasegetmoreordersexposetothemediamakesomepostersBackListentothemodeldialogueagainandcheckyouranswers.Thenpracticethedialogueandtrytorole-playitwithyourpartner.Whenyourole-playit,youareexpectedtousetheMindMapbelow,butdoNOTlookatthemodeldialogue.SpeakingOutScriptsBackBackSusan:James,whatisourobjectiveofattendingtheCantonFair?James:Well,ourmainobjectiveistoshowcaseournewproductsandgetmoreorders.Susan:Right.Then,whatbenefitscanitbringtousintermsofmarketing?James:Goodquestion.Ithinkthisfairisagoodopportunitytoexposetothemediaandimproveourbrandawareness.Andwecanalsoseeourcompetitors’products.Susan:Yes,Iagreewithyou.Whatmaterialsshouldwegetpreparedforthefair?James:Ithinkweshouldmakesomeposters,colorfulbannersandproductcatalogues.Susan:Good.ScriptsBackListentothedialogueandfillinthemissinginformationonthefollowingMindMap.Situation:AmyandSamarestaffintheMarketingDepartmentofacompany.Theyaretalkingaboutthepreparationworkforthecomingtradeshow.ListeningInBackfivedisplaysandbannersproductcataloguestwoBackfreegiftsListentothedialogueagainandcheckyouranswers.Thenrole-playitwithyourpartnerbyusingtheaboveMindMap.BackScriptsAmy:Sam,howcanwedecorateourboothforthetradeshownextweek?Sam:Weneedtoputsomepostersonthewallandattheentrance.Besides,wecanusesomebright,colorfuldisplaysandbannerstoattractvisitors.Amy:Yes,that’sright.Sowhatsalestoolsshouldweuse?Sam:Well,weneedtohaveourproductcataloguesandbusinesscardsprepared.Itisalsonecessarytopreparesomefreegiftsforthecustomers.Amy:Good.Howmanyofuswillattendthistradeshow?Sam:Letmesee.WeneedthreepeoplefromourdepartmentandfivefromtheSalesDepartment.Wealsoneedtoemploytwopart-timeinterpreters.Amy:Fantastic!I’mlookingforwardtoit.ScriptsBackReadthefollowingMiniTextandfindthewordorexpressionthatmatchesthecontextmeaninggiven.a)____________:asmellthatisstrongbutpleasantb)____________:theplacewhereanactivityoreventhappensc)____________:whateverhappensd)____________:tomakesomeonenoticesomethinge)____________:wantingtoeatordrinkmorefoodthanyouneedf)____________:apresentthatacompanygivesyoutotrytopersuadeyoutobuythingsfromthemaromavenueinanyeventdrawgreedygiveawayMiniTextBackPopcorn,NotaGoodTradeShowIdea!BackIwenttoalocalhomeshowtheotherweek,andfoundoneoftheexhibitorshadanoldfashionedpopcornmachineintheirboothspace,handingoutfreebagsofdelicious,hotbutteredpopcorn.Thearomawasamazing,andcouldbesmelledalmosteverywhere.Iwasactuallysurprisedthattheexhibitorwaspermittedtomakeandserveit,sincealotoftradeshowvenues(includinghomeshows)don’tletexhibitorshandoutfoodordrinksattheirtradeshowbooths.WordTipsBackInanyevent,thepopcornboothhadahugecrowd,withlotsofpeoplewantingfreepopcorn.Unfortunately,Ididn’tseeanyoneinterestedinwhattheboothwasexhibiting,andthetruthis,Idon’trememberwhatitwasexhibiting.Ithinkitwassomekindoffinancialproductorservicecompany.Thelessonhereisthatyouneedtopromoteyourtradeshowboothanddrawacrowd,butyouwanttodrawacrowdofqualifiedprospects,nothungryorgreedypeoplejustlookingforafreehandout.Youneedtocomeupwithcleverboothideas,suchashandingoutcoolgiveaways,butyoumustmakesurethatyourcleverboothideasandcoolgiveawaysaredrawingtherightvisitorstoyourshowbooth--visitorsthatyoucanturnintocustomers.Backaroman.芳香

venuen.發(fā)生地點inanyevent不論怎樣

drawv.吸引greedyadj.貪婪，貪吃

giveawayn.贈品，無償樣品WordTipsTranslationofMiniText前幾周，我參加了一場當地家居展，看到一家參展商在其展位空地前架著一臺舊式爆米花機，給過往訪客無償派送美味熱奶油爆米花。爆米花香味四溢，實在太誘人了。令我詫異是：這家展商竟然被允許在這里做吃，且還派送給大家。因為大部分展會（包含家居展）是不允許在他們展位派送食物或飲料。Back送爆米花，并非吸引展會人氣好主意！TranslationofMiniText不論怎樣，這個爆米花展位吸引了不少人，大家都期待嘗到無償爆米花。不幸是，我發(fā)覺沒有些人對這個展位展示是什么感興趣。實際上，我自己也忘記了展位在展示什么，好像是某種金融產品或服務之類企業(yè)。我們從中學得經驗教訓是：想方法讓展位吸引眾人是很有必要，不過吸引來人應該是潛在客戶群，而不是饑腸轆轆或是排隊等著拿贈品貪婪之徒?；ㄐ乃枷胂朐鯓忧擅畹刈屨刮荒芪巳?，比如，贈予很棒無償樣品。不過，你必須確保你所送出無償樣品吸引恰當訪客到你展位--那些能成為你用戶訪客。BackWorkwithyourpartnerandanswerthefollowingquestionsaccordingtotheMiniText.PairWorkBack1.Whatdidtheauthorfindwhengoingtothelocalhomeshow?2.Whywastheauthorsurprised?Theauthorfoundoneoftheexhibitorswithanoldfashionedpopcornmachineintheirboothspace,handingoutfreebagsofpopcorn.Theauthorwassurprisedthattheexhibitorwaspermittedtomakeandservethepopcornsincealotoftradeshowvenuesdon’tletexhibitorsdothisattheirtradeshowbooths.PairWorkBack3.Accordingtotheauthor,whatdidthe“popcornbooth”exhibit?

4.Whatlessoncanwelearnfromthe“popcornbooth”story?

5.Accordingtotheauthor,whoaretherightvisitorsforacompanyatatradeshow?Theauthordidn’trememberwhatthe“popcornbooth”wasexhibiting. Thelessonisthatitisnecessarytopromotethetradeshowboothanddrawacrowd,butdrawacrowdof

qualifiedprospects,insteadofthosewhoarelookingforgiveaways.Therightvisitorsarethosethatacompanycanturnintocustomers.ReadingTextReadytoGo!ComprehensionTask1Task2TranslationTask1Task2VocabularyTask1Task2TextBackcuriousadj.好奇median.新聞媒體gainv.獲益；取得（好處）enthusiasticadj.熱情；熱心relativelyadv.相對地showcasev.展示rankv.排列，歸類于boostv.促進，推進beforehandadv.事先，預先handoutn.派發(fā)資料attendeen.出席者；在場者boothn.展位，展攤maximizev.使抵達最大值bannern.橫幅NewWordsPhrasesandExpressionstakedown寫下，記下gointodetail詳述，逐一說明HowCompaniesBenefitfromTradeShowsIntroductionTradeshowsareorganizedinorderto_______________________①.Gainsforexhibitorswhopresentproductsorservicesattradeshows1.Advertisingandbrandpromotion2._________________________②SkimtheTextforthekeypointsandfillintheoutlinewithnecessaryinformation.attractcuriouscrowdsReadingTextBackDirectsalesWhataretradeshowsfor?Inwhatwaycanexhibitorsgainattradeshows?BenefitsWaystoboostbusinessatatradeshow1.BePreparedfortheShowPreparewhattooffer;Designposters,_____________________________③;Emailandinvitealltheclients.2.AttractVisitors’AttentionTrytograbattendees’attentionbydecoratingboothswith____________________________④andbanners.3.BeAvailabletoAllVisitorsAlltheTimehandouts,informationbrochuresbright,colorfuldisplaysBackreachcustomersinarelativelyshortertime;showcasethelatestproductsorservices;createthefirstmostimportantimpression.TradeshowsofferopportunitiestoThestaffhastobeavailabletovisitorsallthetime,noeating,no__________________⑤onmobilephones.chattingandtalkingWhatshouldthecompanydotopreparefortheexhibition?Howcananexhibitorgrabattendees’attentionwhentheypassthroughhisbooth?Whatshouldthecompanystaffavoiddoingatatradeshow?

HowCompaniesBenefitfromTradeShowsBack1Tradeshowshavealwaysattractedcuriouscrowds,that’swhatthey’refor.Alargenumberoftradeshowsareorganizedthroughouttheyearandyoucanoftenhearaboutthemthroughthemedia,inyourlocalnewspaper,onTVorthroughtheInternet.1

Exhibitorsusuallytrytopresentalargeproportionoftheirrangeofproductsorservicesatthesetradeshows,gainingintwoways.Thefirstgainisthroughadvertisingandbrandpromotion.Agoodportionofthetargetaudiencelearnsaboutnewproductstobelaunched.Thesecondgainisthroughthedirectsalesthathappenatthesetradeshows.Alargenumberofenthusiasticbuyersdirectlypurchasenewproducts.Thisisbecausetheygetagooddiscountduringthecourseofsuchbusinessevents.

Exhibitingatatradeshowoffersyouoneofthebestwaystogetinfrontofmanycustomersandprospectsinarelativelyshortertime.Tradeshowsgiveanopportunitytoshowcaseacompany’slatestproductsorservicesandcreatethefirstmostimportantimpression,whichalsoreflectsthecompany’sbrandimage.Back234235

Accordingtoamarketresearchstudy,91%ofrespondentsrankedtradeshowas“extremelyuseful”sourceforacquiringproductinformation.Also,almost50%oftherespondentshadboughtproductsorservicesfromtradeshows.

Therearemanywaystoboostbusinessatatradeshow.BePreparedfortheShowThecompanyshouldplanbeforehandastowhattoofferattheexhibition.Designposters,handoutsandinformationbrochuresaccordingly.Allclientsshouldbeemailedinadvance,invitedtovisittheexhibition.Back674658

AttractVisitors’Attention

Attendeesmayonlypassoncethroughyourbooth,sotrytomaximizetheattentionyouintendtoattractthem.Decoratetradeshowboothswithbright,colorfuldisplaysandbanners,tograbtheirattention.Thetradeshowdisplayshouldalsomakealastingimpressionontheattendeesandinspirethemtospeakwithyourstaffandrequestfurtherinformation.Ifyourdisplaydoesn’tmakethisimpressionfast,youwillbewastingmoneyandavaluableopportunity.BeAvailabletoAllVisitorsAlltheTimeThereshouldbenoeatingatthetradeshowbooth.Dividestaffintoshiftswithmealbreaks.Chattingandtalkingonmobilephonesareotherthingstoavoid.Visitorswillsimplywalkawayifthereisnobodytotalkto.Thestaffhastobeavailableatallthetimeduringtheshowtodealwithcustomerinquiries.Back897101112

Thestaffshouldwelcomethevisitors,givethemthechancetospeakandunderstandwhattheyarelookingfor.Theiremailaddressesandcontactinformationshouldbetakendownforfollowinguplater.Youdon’talwayshavetheopportunitytogointoasmuchdetailinyourpresentationasyouwouldlike,buttradeshowsopenthedoorsforcommunications,adoorthatsometimesisverydifficulttogetyourfootinto.Soformostofthecompaniestradeshowsareworththeeffort.913(Para.1)Alargenumberoftradeshowsareorganizedthroughouttheyearandyoucanoftenhearaboutthemthroughthemedia,inyourlocalnewspaper,onTVorthroughtheInternet.Paraphrase:Peopleorganizealargenumberoftradeshowsallovertheyearandyoucanoftenhearaboutthemthroughthemedia,forexample,inthelocalnewspaper,onTV,orthroughtheInternet.Back(Tobecontinued)media:(pluralformofmedium)themainwaysthatlargenumbersofpeoplereceiveinformationandentertainment,thatis,television,radio,newspapersandtheInternet新聞媒體e.g.Thescandalwaswidelyreportedinthenationalmedia.這件丑聞在全國媒體上被廣泛曝光。StructureAnalysis:Itisacompoundsentence,“and”isacoordinatingconjunction.Translation:一年四季都有大量商品交易會舉行。經過當地報紙、電視、網絡等新聞媒體你都能了解到它們。(Theend)Back2.(Para.2)Agoodportionofthetargetaudiencelearnsaboutnewproductstobelaunched.Paraphrase:Alargepartofthetargetcustomerslearnsaboutnewproductsthatwillstarttosell.launch:tostartsellinganewproductorservicetothepublic發(fā)行；將（新產品或服務）投放市場

e.g.ThecompanyhopestolaunchitsnewproductbynextOctober.企業(yè)希望于明年十月前推出新產品。Back(Tobecontinued)StructureAnalysis:“tobelaunched”heremodifies“newproducts”,functioningaspost-modifier.Translation:大部分目標受眾會所以了解到將要推出新產品信息。(Theend)Back3.(Para.2)Alargenumberofenthusiasticbuyersdirectlypurchasenewproducts.Paraphrase:Alargenumberofinterestedcustomersbuynewproductsdirectlyfromthetradeshows.enthusiastic:feelingorshowingalotofinterestandexcitementaboutsomething熱情,熱心e.g.Thesingergotanenthusiasticreception.這位歌手受到了熱情歡迎。(Tobecontinued)BackSynonyms:PURCHASE,BUYpurchaseandbuyimplyobtainingoracquiringpropertyorgoodsforaprice.Buyisthecommonandinformalword,applyingtoanysuchtransaction.e.g.tobuyahouse,vegetablesatthemarket(買房子、在市場上買菜)Purchaseismoreformalandmayconnotebuyingonalargerscale.e.g.topurchaseayear'ssupplies（采購一年供需品）Translation:許多熱情高漲消費者會在交易會上直接購置新產品。(Theend)Back4.(Para.3)Exhibitingatatradeshowoffersyouoneofthebestwaystogetinfrontofmanycustomersandprospectsinarelativelyshortertime.Paraphrase:Showingyourproductorserviceatatradeexhibitionprovidesyouwithoneofthebestwaystomeetmanycustomersandpotentialcustomersinacomparativelyshortertime.offersomeonesomething:givesomeonesomething給某人提供某物e.g.We’llbehappytoofferyoualltheassistancewecan.我們將十分愿意竭盡所能為您提供幫助。(Tobecontinued)Backinfrontof:facingsomeoneorsomething面對著某人/某物e.g.ThedooropenedandHarrietgotinfrontofhim.門開了，哈麗雅特站在他面前。relatively:toafairlylargedegree,especiallyincomparisontosomethingelse相對地e.g.E-commerceisarelativelyrecentphenomenon.電子商務是相對較新現象。StructureAnalysis:“offer”isaintransitiveverb,ithasbothadirectobjectandanindirectobjectasinthefollowingconstruction:Translation:參加商品交易會給參展商提供了在相對較短時間內接觸到大量用戶一個最好路徑。(Theend)Back5.(Para.3)Tradeshowsgiveanopportunitytoshowcaseacompany’slatestproductsorservicesandcreatethefirstmostimportantimpression,whichalsoreflectsthecompany’sbrandimage.Paraphrase:Tradeshowsgiveacompanyachancetodisplayitsnewestproductsorservicesandcreatethefirstmostimportantimpressionandthesecanreflectpeople’sopinionsabouttheproduct.(Tobecontinued)Backshowcase:toshowsomeoneorsomethinginawaythatattractsattentionandemphasizestheirgoodqualities展示（才能或優(yōu)良品質）e.g.acomedysketchthatshowcasestheiruniquestyleofhumor展示他們獨特幽默格調喜劇小品StructureAnalysis:“whichalsoreflectsthecompany’sbrandimage”isanon-restrictiverelativeclause.Translation:商品交易會為企業(yè)提供了一個展示最新產品或服務機會，為其創(chuàng)造了最為主要第一印象，這也反應出企業(yè)品牌形象。(Theend)Back6.(Para.4)Accordingtoamarketresearchstudy,91%ofrespondentsrankedtradeshowas“extremelyuseful”sourceforacquiringproductinformation.Paraphrase:Amarketresearchstudyshowsthat91%ofrespondentsconsideredtradeshowas“veryuseful”sourceforgettingproductioninformation.rank:todecidethepositionofsomeoneorsomethingonalistbasedonqualityorimportance排列，歸類于e.g.Werankamongthesafestcountriesintheworld.我們是世界上最安全國家之一。Translation:一項市場調查顯示，百分之九十一受調查者把商品交易會列為獲取產品信息“極有用”路徑。(Theend)Back7.(Para.5)Therearemanywaystoboostbusinessatatradeshow.Paraphrase:Wecanfindmanywaystoincreasesalesatatradeshow.boost:tohelpsomethingtoincrease,improve,orbecomemoresuccessful增加，提升，促進e.g.Thenewresortareahasboostedtourism.新旅游勝地促進了旅游業(yè)發(fā)展。Translation:經過商品交易會促進產品銷售方法有很多。(Theend)Back8.(Para.6)Allclientsshouldbeemailedinadvance,invitedtovisittheexhibition.Paraphrase:Weshouldsendemailstoallcustomersandinvitethemtovisittheexhibition.inadvance:aheadoftime;beforehand事先；預先e.g.Detailsofthemeetinghadbeencirculatedwellinadvance.會議詳細內容事先已被傳閱。(Tobecontinued)BackStructureAnalysis:Subjectandpartofthepredicateareomittedin“invitedtovisittheexhibition”anditsfullpartshouldbe“(andtheyshouldbe)invitedtovisittheexhibition.”Translation:應該給全部客戶提前發(fā)郵件，邀請他們來參觀展覽。(Theend)Back9.(Para.7)Attendeesmayonlypassoncethroughyourbooth,sotrytomaximizetheattentionyouintendtoattractthem.Paraphrase:Peopleparticipatinginthetradeshowsmaypassthroughyourboothonlyonce,soyou’dbettertrytoattractasmuchtheirattentionaspossible.Homonym:ATTENDEE,ATTENDANTattendee:someonewhoispresentataneventoractivity出席者；在場者e.g.Onlyone-halfoftheattendeescouldfitintothelargehallatanyonetime.這個大廳一次只能容下二分之一出席者。(Tobecontinued)Backattendant:someonewhosejobistohelpcustomersorpeoplewhovisitapublicplace服務員e.g.acarparkattendant泊車服務員maximize:toincreasesomethingasmuchaspossible使到達最大值e.g.Thecompany’smainfunctionistomaximizeprofit.企業(yè)主要功效是要把利潤最大化。StructureAnalysis:“which”or“that”isomittedintheattributiveclause“youintendtoattractthem”.Translation:參會者可能在你攤位前只途經一次，所以要盡最大可能吸引他們注意力。(Theend)Back10.(Para.7)Decoratetradeshowboothswithbright,colorfuldisplaysandbanners,tograbtheirattention.Paraphrase:Inordertoattracttheirattention,youshouldusebright,colorfuldisplaysandbannerstomaketradeshowboothslookmoreattractive.banner:alongstripofclothorpaperusedfordecorationoradvertising橫幅e.g.Theonlookerswereshouting,cheering,andwavingbanners.觀眾吶喊著，歡呼著，揮舞著橫幅。(Tobecontinued)Backgrabsb.’sattention吸引某人注意e.g.It’softenthebadcharactersinastorywhograbourattention.往往是故事里反面角色吸引我們注意。Translation:用鮮艷明亮陳列和橫幅來裝飾你展位，以吸引他們注意。(Theend)Back11.(Para.8)Dividestaffintoshiftswithmealbreaks.Paraphrase:Youmustdividestaffintoshifts,opairs/groups/partsetc.:把（某事物）分成（幾）對/組/部分e.g.Dividetheclassintothreegroups.把全班分成三個小組。break:ashortperiodoftimewhenyoustopwhatyouaredoingsothatyoucaneatorrest休息（時間）；間歇e.g.alunch/tea/coffeebreak午餐休息時間/茶歇/喝咖啡休息時間Translation:把工作人員分成幾班，輪番去用餐。(Theend)Back12.(Para.8)Thestaffhastobeavailableatallthetimeduringtheshowtodealwithcustomerinquiries.Paraphrase:Duringthetradeshow,thestaffmustbeatpresentatanytimesothattheycandealwithcustomers’questions.available:nottoobusytodosomething有閑暇e.g.CollinswasnotavailableformeetingonThursdaynight.科林斯周四晚上沒有時間來開會。Translation:在展銷期間，工作人員必須一直都在會場，以應答用戶咨詢。(Theend)Back13.(Para.9)Youdon’talwayshavetheopportunitytogointoasmuchdetailinyourpresentationasyouwouldlike,buttradeshowsopenthedoorsforfuturecommunications,adoorthatsometimesisverydifficulttogetyourfootinto.Paraphrase:Youdon’talwayshavetheopportunitytomakeasdetailedadescriptioninyourpresentationasyou’dlike,buttradeshowsmakefuturecommunicationspossible,andsometimesthispossibilityisveryhardtoget.(Tobecontinued)Backgetyourfoot/toeinthedoor:togetanopportunitytostartworkinginanorganizationorbusiness,especiallywhenthiswillgiveyoumoreopportunitiesinthefuture取得機會加入（企業(yè)或組織）e.g.Itisdifficulttogetyourfootinthedoorofteaching.涉足教育界絕非易事。StructureAnalysis:“thatsometimesisverydifficulttogetyourfootinto”isanattributiveclauseanditmodifies“adoor”.Translation:在日常介紹產品時，你不可能總是有如此機會詳盡介紹產品，但交易會卻為溝通敞開了大門，這扇門有時候是極難跨入。(Theend)Back企業(yè)怎樣從商品交易會中獲益Para.1商品交易會總是能夠吸引好奇民眾，這也正是商品交易會目標所在。一年四季都有大量商品交易會舉行。經過當地報紙、電視、網絡等新聞媒體上你都能了解到它們。BackPara.2參展者通常都會在這些商品交易會上展出他們大部分最新產品或服務，并經過兩種方法贏利。第一個方法是經過廣告和品牌促銷。大部分目標受眾會所以了解到將要推出新產品信息。第二種方法則是經過在這些商品交易會上現場銷售。許多熱情高漲消費者會在交易會上直接購置新產品。這是因為他們能夠在這么商業(yè)活動中取得比較大折扣。

Para.3參加商品交易為參展商提供了在相對較短時間內接觸到大量用戶一個最好路徑。商品交易會為企業(yè)提供了一個展示最新產品或服務機會，為其創(chuàng)造了最為主要第一印象，這也反應出企業(yè)品牌形象。BackPara.4一項市場調查顯示，百分之九十一受調查者把商品交易會列為獲取產品信息“極有用”路徑。同時，百分之五十一受調查者表示曾在商品交易會上購置過商品或服務。

Para.5經過商品交易會促進企業(yè)發(fā)展方法有各種。為交易會做好充分準備

Para.6對于在商品交易會上展出何種產品，企業(yè)必須提前計劃。并依此設計海報、宣傳單以及產品畫冊。應該提前給全部客戶發(fā)郵件，邀請他們來參觀展覽。Back吸引參會者注意Para.7參會者可能在你攤位前只途經一次，所以要盡最大可能吸引他們注意力。用鮮艷明亮橫幅來裝飾你展位，以吸引他們注意。你展位應該盡可能給參會者留下持久印象，促使他們和你員工交談并問詢更多信息。假如你展位不能快速給人這一印象，那么你很可能會浪費金錢以及一次難得機會。能夠為參會者隨時服務

Para.8防止在展位用餐。把工作人員分成幾班，輪番去用餐。還應防止在展位閑聊或打電話。假如無人理會，參觀者很可能會離開。在展銷期間，工作人員必須一直都在會場以應答用戶咨詢。BackPara.9工作人員應歡迎參觀者，讓他們有機會開口并了解他們尋找何種產品。為了以后跟進聯絡，應統(tǒng)計他們電子郵件地址和聯絡信息。在日常介紹產品時，你不可能總是有如此機會作詳盡地介紹產品，但交易會卻為溝通敞開了大門，這扇門有時候是極難跨入。所以，對于大多數企業(yè)而言，參加商品交易會所付出努力是值得。Back1.Whataretradeshowsfor?

2.Inwhatwaycanexhibitorsgainattradeshows?ComprehensionWorkinpairsandanswerthefollowingquestionsaccordingtotheText.Thetradeshowsareorganizedforattractingcuriouscrowds.Theexhibitorscangainintwoways:oneisthroughadvertisingandbrandpromotion,theotherthroughdirectsales.Back3.Whatshouldthecompanydotopreparefortheexhibition?

4.Howcananexhibitorgrabattendees’attentionwhentheypassthroughhisbooth?ComprehensionThecompanyshouldpreparethethingstobeofferedattheexhibition,designposters,handouts,informationbrochures,emailandinvitealltheclientstovisittheexhibition.Anexhibitorcandecora