可口可樂公司發(fā)展、產(chǎn)品與業(yè)績(jī)?nèi)⑽暮?jiǎn)介,眾多圖片

1、 CompanyCoca-Cola1 pany duct presentations3 pany performanceOutlinecompany presentations The Coca-Cola Company was founded in 1892. Its based in the Atlanta,Georgia, United States , is the worlds largest beverage Company，and has 48% of the global market share. The company is best k

2、nown for its flagship product Coca-Cola, Coca-Cola currently offers more than 500 brands in over 200 countries or territories and serves over 1.7 billion servings each pany presentations In China,coca-cola is still the most popular drink ,to the beverage market for Chinese nearly 90% market share ,a

3、nd carbonated drinks in the market to 33% of market share. At present ,Coca-Cola China systems staff over 30000 people, 99% of the staff of local staff for China. product presentations TeaNon carbonateCarbonaeCoffeeMineral waterFruit juicecoca-colaProduct positioningSpriteProduct positioningQ o oPro

4、duct positioningNestleProduct positioningFanta Product positioningMinute MaidProduct positioningIce purified waterproduct presentations Main product: colatarget-consumer:faithfulconsumers,children,youth,andadultsAnnual sales：About 2 million tonsproduct presentations The retail price of cola2L7 to 8

5、yuan500ml3yuan200ml330mlThe Coca-Cola Companys logoCompanys logoadvertising language1886 Drink Coca-Cola 1922 Thirst Knows No Reason 1927 Around the Corner from everywhere 1948 Where theres Coke, theres hospitality1976 Coke adds life1980 Have a Coke and a smile 1982 Coke is it1987 Cant beat the feel

6、ing 1993 Always Coca-Cola 2000 Coca-cola. Enjoy 2001 Life tastes good 2003 - Real.2005 - Make It Real.2006 - The Coke Side of Life (used also in the UK)2007 - Live on the Coke Side of Life (also used in the UK)2009 - Open Happiness2010 - Twist The Cap To Refreshment2011 - Life Begins Here2013 Open Happiness Product Photo showcoke Product Photo showproduct presentations Product Photo showFanta Q o oMinute Maid Product Photo showSpriteNestleIce purified waterCoca-Cola revenue and net profit trend in recent years20122011201020092008Uni