公關(guān)部月度匯報展示

1、TRAINING ACTIVITY OUTLINE培訓(xùn)活動綱要Task 任務(wù)：Marketing Communications Monthly Presentation 公關(guān)部月度匯報展示Code 序號：OH-SM-MC-A101Objectives目的：At the end of this session, each trainee will be able to fully understand how to conduct Marketing Communications Monthly Presentation. 在此培訓(xùn)結(jié)束后，每一個學(xué)員都要了解公關(guān)部經(jīng)理月度匯報展示的內(nèi)容和程序。S

2、tandard標準：See Attached S&P. 參見后附標準與程序。Resources培訓(xùn)器材： Whiteboard & Mark Pen。白板、馬克筆。Method培訓(xùn)方式Training Steps培訓(xùn)步驟Time時間Lecture 講座式Group Discussion小組討論The Monthly MarCom Presentation is to review the Public Relations & Advertising issues. It is the best chance to communicate with the hotel management an

3、d departments concerned. 公關(guān)部經(jīng)理月度匯報展示會是回顧當(dāng)月公關(guān)廣 告事項的會議；同時也是公關(guān)部與飯店領(lǐng)導(dǎo)層 和部門經(jīng)理溝通的最佳機會。By presenting figures and data, the MarCom Manager will analyze the current market situation, raise his concerns and listen to comments from other departments. This includes: Media Impression Advertisement Promotional Co

4、llateral & DistributionMarket and Media situation analysisPublic Relations activitiesCustomer feedbackOverview and proposal 通過數(shù)據(jù)展示，公關(guān)部經(jīng)理分析當(dāng)前的市場情況，同時提出部門所關(guān)心的問題或是聽取其它部門的意見，這包括：媒體宣傳指數(shù)廣告促銷宣傳資料及分發(fā)市場及媒體分析公關(guān)部活動客人反饋回顧及建議Microsoft PowerPoint will be used to make the presentation succinct and explicit. 使用投影儀使展示簡潔明了。The presentation will last no more than 45 minutes.3. 展示不超過45分鐘。Refer to the procedures 1-7參看程序1-7條。Question. 提問What are to be covered in the presentation? 展示會的內(nèi)容有哪些？What should be done to prepare for the presentation? 展示會需要做哪些準備工作？Summary with emphasis on the contents of the presentation.