2012年對(duì)外經(jīng)濟(jì)貿(mào)易434國(guó)際商務(wù)專業(yè)基礎(chǔ)考研真題及詳解

1、2012 年對(duì)外經(jīng)濟(jì)貿(mào)易大學(xué) 434 國(guó)際商務(wù)專業(yè)基礎(chǔ)及詳解一、單項(xiàng)選擇（每題1分，共計(jì)5分（A承兌 ）【】2中的 4P不包括 【】2012 年對(duì)外經(jīng)濟(jì)貿(mào)易大學(xué) 434 國(guó)際商務(wù)專業(yè)基礎(chǔ)及詳解一、單項(xiàng)選擇（每題1分，共計(jì)5分（A承兌 ）【】2中的 4P不包括 【】（Product（Price（Prootin）（【】國(guó)際服務(wù)貿(mào)易的提供方式包括和商業(yè)）（C【】在理論上可能有幾種層次，由低到高來(lái)劃（A承運(yùn)貨物收據(jù) 【】【】）】）【】國(guó)際商務(wù)的內(nèi)容很廣泛，不僅包括國(guó)際貿(mào)易、國(guó)際金融和國(guó)際投資，還包括技）【】）【】【】【】）】）【】國(guó)際商務(wù)的內(nèi)容很廣泛，不僅包括國(guó)際貿(mào)易、國(guó)際金融和國(guó)際投資，還包括技）【

2、】）【】）【】影響一個(gè)國(guó)家會(huì)計(jì)準(zhǔn)則主要有五個(gè)：企業(yè)和出資者的關(guān)系；與其）【】經(jīng)濟(jì)全球化的客觀歷）【】后動(dòng)優(yōu)勢(shì)是指相對(duì)于行業(yè)的先進(jìn)入企業(yè)，后進(jìn)入者由于較晚進(jìn)入行業(yè)而獲得的三（520分世紀(jì) 70 年代初期以后，石油價(jià)格大幅度上漲，石油輸出國(guó)的石油收入大量增長(zhǎng)。70 收入大量增長(zhǎng)。702Make-or-（翻譯并解釋或外購(gòu)決策（MakeorBuy件3轉(zhuǎn)移定價(jià)4非關(guān)稅壁壘三（520分世紀(jì) 70 年代初期以后，石油價(jià)格大幅度上漲，石油輸出國(guó)的石油收入大量增長(zhǎng)。70 收入大量增長(zhǎng)。702Make-or-（翻譯并解釋或外購(gòu)決策（MakeorBuy件3轉(zhuǎn)移定價(jià)4非關(guān)稅壁壘，四、簡(jiǎn)答題（每8分，共計(jì)48分1國(guó)際直

3、接投資理論中的適合解釋什么問(wèn)題？?jī)?yōu)勢(shì)化論和折衷范式的主要內(nèi)容是什么，分別最化理論源自于 20 世紀(jì)30年關(guān)于公司的理論，主要觀點(diǎn)可概括為：由于市場(chǎng)優(yōu)勢(shì)化理論源自于 20 世紀(jì)30年關(guān)于公司的理論，主要觀點(diǎn)可概括為：由于市場(chǎng)優(yōu)勢(shì)2如何理解全球化對(duì)產(chǎn)品生命周期理論形成的？、離的現(xiàn)象。而傳統(tǒng)的產(chǎn)品生命周期理論認(rèn)為產(chǎn)品的生命周期各個(gè)階段在時(shí)間上是依次出現(xiàn)了。外匯風(fēng)險(xiǎn)？分為幾類？外匯市場(chǎng)針對(duì)哪類外匯風(fēng)險(xiǎn)提供了怎樣的解決方或4了。外匯風(fēng)險(xiǎn)？分為幾類？外匯市場(chǎng)針對(duì)哪類外匯風(fēng)險(xiǎn)提供了怎樣的解決方或4國(guó)際企業(yè)的類型及其演進(jìn)規(guī)律是什么？答：（1）根據(jù)地區(qū)調(diào)適的壓力和降低成本的壓力之間的強(qiáng)度差異，企業(yè)、。當(dāng)和際或向

4、公司組織架構(gòu)是什么？為什么除了正式的結(jié)構(gòu)，還需其他的要素？。當(dāng)和際或向公司組織架構(gòu)是什么？為什么除了正式的結(jié)構(gòu)，還需其他的要素？。的公經(jīng)單如子的企配備政策的三種基本類型是什么？分別適應(yīng)哪種？答（1）企業(yè)有配備政策：以一國(guó)為中心、以多國(guó)為中心和以全球?yàn)榈墓?jīng)單如子的企配備政策的三種基本類型是什么？分別適應(yīng)哪種？答（1）企業(yè)有配備政策：以一國(guó)為中心、以多國(guó)為中心和以全球?yàn)榈呐浜汀Ｎ?、論述題（共計(jì)20分你若作為商務(wù)該如何從政治經(jīng)濟(jì)、文化的角度的配和。五、論述題（共計(jì)20分你若作為商務(wù)該如何從政治經(jīng)濟(jì)、文化的角度，向擬進(jìn)入中國(guó)市場(chǎng)的一般外國(guó)企業(yè)介紹中國(guó)的國(guó)別制度特征？答：從政治經(jīng)濟(jì)、文化的角度具有以下

5、特征：，或接、和為到、使在的影響下，2009 年 GDP 增速仍高達(dá) 8.7%，已成為世界第二大經(jīng)濟(jì)體。雖然到、使在的影響下，2009 年 GDP 增速仍高達(dá) 8.7%，已成為世界第二大經(jīng)濟(jì)體。雖然、。使六、專業(yè)英語(yǔ)（英50 分1.（20）A firm can be seen as nothing n a collection of projects. A firm allocate cash to projects within its budgets. Therefore, the s of deciding which projects undertake and which proje

6、cts to p is called capital budgeting. Capital budgeting is 六、專業(yè)英語(yǔ)（英50 分1.（20）A firm can be seen as nothing n a collection of projects. A firm allocate cash to projects within its budgets. Therefore, the s of deciding which projects undertake and which projects to p is called capital budgeting. Capit

7、al budgeting is at heartofcorporate -As far as finance is concerned, every project is a set of cash flows. Most projects require an upfrontcashoutflow（aninvestmentorexpenseorcost）andarefollowedbyaseriesoflaterinflows（payoffs or revenues or returns）. It does not matter whether the cash flows come gar

8、bage hauling or diamond sales. Cash is cash. However, it is t all costs benefits are included as cash values. If you would have to spend more time or have more to haul trash, you would have to translate o an equivalent cash negative. Similarly, if wanttodoaproject“for thefunof it,”you musttranslate

9、o aitive.Theof finance takes over after itives and negatives（inflows and outflows）from the “blackbox”have beenotheirmonetarycashTo obtain a projects value today, you must compute the net present translates all future cash flows, both inflows and o their equivalent present today,andthenadds themup to

10、find:the net present value of the project.The NetPresentCapital Budgeting Rule t a firm should accept projects itive NPV and projectsnegative2（10）China is booming and private equity end to prosper alongside laysonthegrowthofthemarketfrom finance companies to auto retailers and service providers such

11、 ernet Investors typically take the t growth in the country makes China-related attractiveBut there are lots of challenges“Macro growth does not always profitability，”JoeBae，co-headofKKRSAsianoperations，saidatarecent leftthebigbuyoutfirmstostartnew答：中國(guó)正在蓬勃發(fā)展，中國(guó)的私募公司意欲與祖國(guó)比翼騰飛。作為風(fēng)險(xiǎn)投資者。的JoeBae 3（20分）Si

12、nceJunelastyeartheyuanhas ChinasrelativecostshasbeenevengreatergivenitshigherinflationrateWithstimulativefiscal and。的JoeBae 3（20分）SinceJunelastyeartheyuanhas ChinasrelativecostshasbeenevengreatergivenitshigherinflationrateWithstimulativefiscal andmonetary policy bolstering domestic demand，Chinas cur

13、rentaccountsurplus has shrunk two-thirdsfrom 10of GDP in 2007Meanwhile Americas trade s narrowed、manufacturing s stopped fallingAll this means the yuan is the nitwasafew yearsagoif atMany policy makers and academics t foreign direct investment（FDI）can itive effectsona hostcountrysdevelopmenteffortIn

14、addition to the directfinancings，F(xiàn)DIcanbeasourceofvaluabletechnologyandknowhowwhilelinkages with local firms，which can help jumpstart an economyBased on these industrialized and countries have offered incentives to encourage foreign heirIt is Important to genderItisfart diversity today no longer means just race needpassingof