半導(dǎo)體行業(yè)PACE數(shù)字化轉(zhuǎn)型管理

1、半導(dǎo)體行業(yè)PACE數(shù)字化轉(zhuǎn)型管理技術(shù)創(chuàng)新 變革未來Introduction to PwC ManagementConsulting1PwC Consulting helps clients resolve their most complicated issues from Strategy through ExecutionStaff strength of15,000 with650 PartnersShenyang25cities in Greater ChinaBeijingTianjinDalianQingdaoXianShanghaiHangzhouNanjing SuzhouWu

2、han NingboShenzhen GuangzhouMacauHong KongTaipeiXiamenChungliHsinchu TaichungTainan KaohsiungChengduChongqingOne of the largest dedicated consulting teams in Hong Kong and China with over 1,000 professionals, including specialists with depth across various fields:#1For methodological Strength ofStra

3、tegy and Consulting ApproachBy KennedyOperationsStrategyFinancePeople & OrganisationRiskTechnologyForensic ServicesData & AnalyticsCustomer ImpactSystem ImplementationCyber SecuritySustainabilityWe help clients with their biggest imperatives3Our operations and product innovation capability has been

4、built organically and by acquiring market leaders including PRTM Management Consulting in 2011Mar 2012Strategy, Customer, Digital AnalyticsSep 2013Digital Strategy, Analytics, Creative and TechnologyAug 2011Operational Strategy, Product & Service Innovation, Supply Chain Innovation, Customer Experie

5、nceMar 2014Strategy, Operations, SupplyChainJun 2009Technology ConsultingDec 2009Supply Chain, Strategic Sourcing, Sustainable CostReductionDec 2010Capital Projects & InfrastructureAug 2011Supply ChainStrategy, Performance AnalyticsDec 2011Supply Chain Management, Multi- Technology SolutionSep 2012S

6、ocial Media,Digital MarketingNov 2010Strategy, Operations, Customer , Analytics, Technology ConsultingAug 2011Supply Chain, Finance, HumanCapital, TechnologyConsulting4We are recognized in APAC for our industry insights and helping clients operationalize their plans, and as a global leader in the op

7、erations and product development consulting fieldFor clients in the Asia/Pacific region, PwC is the most capable of all firms at challenging corporate culture, delivering value-creating innovation, and directly improving the clients overall commercial performanceRelative to its peers PwC is seen as

8、performing above average when it comes to helping clients manage risk, reduce costs, transform processes, and improve operational efficiencyPwC teams are considered the strongest at meeting timelines and maximizing the value of a project, providing technical or industry insights and competence, and

9、supporting business change across an organization.Source: IDC MarketScape: Asia/Pacific Business Consulting Services 2015 Vendor Assessment, by Cushing Anderson, February 2015, IDC #254319IDC MarketScape Asia/Pacific Business Consulting Services MarketBCGMcKinseyAccentureDeloitteKPMGErnest YoungPwCL

10、eadersIBMMajor PlayersContendersParticipantsCapabilitiesStrategies#1 for Product and Service Launch OperationsKennedy VanguardLeader#1 (tied) in Innovation Solutions Set across all consulting areasKennedy VanguardLeaderManufacturing & ProductionStrategy ConsultingKennedy VanguardLeader#1 in IT Consu

11、ltingKennedy VanguardLeader#1 in Methodological Strength of R&D Strategy and PSD Consulting ApproachKennedy VanguardLeaderChange ManagementConsultingKennedy VanguardLeader5Leading Semiconductor Equipment CompaniesOver 90% ofFortune 500 Semiconductor CompaniesPwCs clients include many of the worlds l

12、eading companiesFour of the Top FiveComputer Manufacturers and Top Consumer Device MakersLeading Telecom and NetworkEquipment CompaniesSemiconductor EquipmentDesktop and Mobile ComputingTelecom and NetworkingWafer processingTest equipmentFab automationAssembly equipmentSolar equipmentDisplay equipme

13、ntSOCs/ASICs/ASSPsFPGAsMicrocontrollersEmbedded processorsDSPsMemoryAnalog/mixed-signalDiscretesLEDsMobile DevicesNotebooksDesktopsServersDisplaysPrintersI/O devicesStorageTabletsCellular/wireless/ wireline infrastructureStorage networkingData networking and managementMetro/core/edge infrastructureS

14、emiconductor Fab and A/TSemiconductor Device6IDMsFoundriesBumpSortAssemblyTestTop Semiconductor ManufacturersPwCs knowledge of the end-to-end semiconductor and electronics value chain adds depth to our insightsOur Product Development Methodology - PACE, has been used in 1,500+ engagements for variou

15、s clients across the technology industryMicrosoftOracleSAPIBMSymantecSalesforceOpera SoftwarePegasystemsWeb MethodsComputer AssociatesHuaweiHTCPhilipsZTESamsungSony EricssonLenovoAppleVivoSamsungHitachiAtmelApplied MaterialBroadcomFairy ChildQualcommTIMicronExample Companies in PwCs PACE benchmarkSe

16、miconductor Companies (Selected)Electronics CompaniesCommercial SoftwarePACE is PwCs definitive method for driving step-change in development performance. It relates performance to the organization structure, management practices and team structures needed to deliver step-changes in performance.7We

17、are a thought leader in the Product Development and Innovation spaceMaking Innovation WorkNext Generation ProductDevelopmentSetting the PACE in Product DevelopmentVoices into Choices: Acting on the Voice of the CustomerProduct Strategy for HighTechnology Companies8Faster, Leaner, and more Integrated

18、 Product and Technology Development with PACE2Semiconductor companies today are facing many typical challenges in the areas of Product and Technology DevelopmentToo Many Products Contributing to Too Little RevenueSlow Introduction of Products to MarketUncontrollable Product Development CostsPoor In-

19、Market Management of ProductsProduct Lifecycle & End of Life ManagementInefficient R&D Footprint and Organization Set upUnable to Foster and Develop InnovationProducts that Do Not Meet Market and Customer NeedsInefficient and Complex Product Development10In PwCs latest Global Operations Survey, we i

20、nterviewed over 1,200 global operations executives - many of their challenges are in relation to the operations of Product and Technology Development11The reality is, over half of the respondents believe that the biggest hurdle to achieve operational excellence in Product and Technology Development,

21、 is collaboration邁向卓越運營之路 12PwCs PACE conceptual framework has defined boundaries and maturities of end-to-end Product and Technology DevelopmentPACE is an enterprise-level framework and helps to show what all business functions contribute to product-driven growthand PartnerFunctional ExcellenceOrga

22、nization and KPISOP and ToolsOperational PracticesRequirements, Design, Supplier, Parts, Product DataPLM System and InfrastructurePortfolio ExcellenceMarket andTech StrategyMarket Attack TeamPortfolio ManagementOpportunityNew ProductProduct Core TeamLifecycle ManagementProduct ExcellenceGovernancePr

23、oduct Line PlanIdeationProject ExcellenceProject Core TeamPipelineVOCDevelop ProcessOpenTeIcnhnnoolvoagyti,onInnovRaetisoonuSrtcraet,egyPartner RMealantiaongeMmaennagtementCo-developedGovernance13GovernanceThe proprietary Product And Cycle-time Excellence (PACE) framework is “the single most robust

24、blueprint for successful product development &commercialization”Product Innovation ManagementPortfolio ManagementProduct Planning ManagementDo the Right ThingsDo Things RightProduct Development & Life Cycle ManagementPlatform Planning and Management Technology Planning and ManagementDo Things More P

25、roductively14PwCs PACE helps companies to keep things on trackPwCs Product and Cycle-time Excellence (PACE ) Framework incorporates all aspects of developmentAgile Product DevelopmentProduct Development & ManagementPlatform & Module Development & ManagementProduct PlanningIdeaDevelopReleasePortfolio

26、 Performance ManagementPortfolio ReviewBusiness Strategy and Market AnalysisIdeaDevelopReleaseProduct DevelopmentLife Cycle ManagementIn-market ManagementPlatform Development and ManagementPlatform Planning & ArchitecturePortfolio ManagementResource, Project, and Partner ManagementFeasibilityDevelop

27、VerifyLaunchTechnology Development & ManagementCompetencyDevelopmentResource &Pipeline BalancingStrategyRoadmapBiz CaseP E R F O R M A N C EM A N A G E M E N TGlobal R&D SiteManagementDevelopVerifyLaunchLCMProjectManagementPartnerManagementGo to Market PlanningRequirements ManagementTech PlanningTec

28、hnology Development and Management15Companies progress through distinct stages of maturityEach stage represents a breakthrough, not continuous improvementStage 0 Informal ManagementInformal practices based on individual experienceStage 1 Functional ManagementManagement of activities within functions

29、 to drive quality and consistencyStage 2 Project and Product ExcellenceExcellence within and across functions to drive effective, rapid execution from concept through product retirementStage 3 Portfolio ExcellenceAlignment of strategic processes and plans to drive innovation, platform leverage, and

30、portfolio balanceStage 4 Development Chain ExcellenceCollaboration with partners, suppliers, and customers to optimize value, responsiveness, and development resources across enterprises16PACE enables our clients to effectively grow to the next level of17maturityStage 1 Functional ExcellenceStage 2

31、Product & ProjectExcellenceStage 3 Portfolio & PlatformExcellenceStage 4 Value Chain /Open InnovationStage 0 AmateurOpen innovationPartnership managementStage 3Portfolio & Platform ExcellenceTopicsImplicationsPortfolio ManagementMore efficient resource utilization and prioritization, Higher ROI for

32、portfolioPlatform ManagementIncrease reuse rate of created IP resulting in lower R&D cost and increased R&D efficiencyTechnology ManagementBetter aligned technology planning and development, Increased rate of successful technology transferChange ManagementMore efficient R&D management and controls,

33、Lower cost / risk of design and engineering changeAgile Product DevelopmentIncreased R&D speed and agility, Shorter TTMStage 4Value Chain / Open InnovationTopicsImplicationsOpen innovationContinuous innovation to drive business growthPartnershipmanagementMore innovation collaboration with internal a

34、nd external partners to improve companys position and valueTraditional Product DevelopmentProduct planningProduct developmentProduct lifecycle managementRequirement managementProject managementPortfolio managementPlatform managementTechnologymanagementChange managementAgile Product DevelopmentOur se

35、miconductor clients most often ask us for help with four major PACE modules or the system as a wholePACE can be implemented step by step of as an end to end systemStage 1 Functional ExcellenceStage 2Product & ProjectExcellenceStage 3 Portfolio & Platform ExcellenceStage 4 Value Chain /Open Innovatio

36、nStage 0 AmateurPlatform ExcellenceTypically engaged by COO, Head of R&DThis achieves re-usable platforms and modules to cut R&D and COGSIncludes: Platform,Modules, ComponentsProject ExcellenceTypically engaged by BU Head, CTO or R&D HeadThis improves product development projects (Lean or Agile) per

37、formIncludes: Development fromConcept to LaunchProduct ExcellenceTypically engaged by BU heads or CEOsThis improves product success with strong USPs (Unique selling points)Includes; Product Strategy, Roadmaps, Planning and LaunchPortfolio ExcellenceTypically engaged by BU Head, CTO or CFODrives prof

38、it/growth by prioritising R&D and Marketing spendIncludes: Product-Line andR&D Project Portfolio18A PACE Transformation Story3Background and approachBackgroundClient is in the progress of building a world-class memory chipset companyClient wanted to ramp rapidly a full memory product portfolio with

39、high volume manufacturingClient engaged PwC to define, develop, and implement leading- practice scalable product development processes to support the rampApproachWe defined phased-approach and endeavored joint effort with client in this transformation journeyPhase 1：Baseline and High-level DesignPhase 2：Detailed DesignPhase 3：Selected PilotingQuick diagnosticTarget operating mode DesignCase Study 1Work-stream 1: Leading Product Development and Linkag