派克街魚市分析解析課件

1、第五章習(xí)題-3第三小組成員：楊碧云 葉穎 趙田田 朱楚燁派克街市場（Pike Place Market），位于美國西雅圖市中心，原是當(dāng)?shù)匾粋€(gè)傳統(tǒng)的公開市場，至今已有上百年的歷史。派克街市場規(guī)劃完善、商品齊全，并形成自己獨(dú)特的銷售方式，現(xiàn)已成為著名的旅游景點(diǎn)，每年有近九百萬的游客到此觀光。派克街市場內(nèi)的魚市以精彩的銷售方式吸引顧客：前臺(tái)售貨員將顧客的需要吆喝著告訴后面的工作人員，后面的工作人員一起重復(fù)吆喝一遍，并手腳麻利地把魚像投籃球一樣扔向前臺(tái)售貨員，又快又精彩。他們不但為顧客提供了一流的服務(wù)，還創(chuàng)造了愉快的購物體驗(yàn)，派克街魚市場因此而聞名全球。 ChooseyourattitudeBe th

2、erePlayMake their day派克魚檔的日裔老板橫山將派克魚檔獨(dú)特的售賣文化總結(jié)為四條派克魚檔員工們身體力行的準(zhǔn)則。這四條準(zhǔn)則沒有什么高深的管理哲學(xué)，也絲毫沒有任何商學(xué)院教條的痕跡，這不過是派克魚檔伙計(jì)們樸素的工作和生活態(tài)度而已。這四條準(zhǔn)則是：如果不能選擇工作本身，那還可以選擇你的方式工作。1、play派克魚市的員工們不再把平凡、枯燥和單調(diào)的魚市售賣工作當(dāng)作是苦差事，相反，他們把工作當(dāng)作是游戲，當(dāng)作是可以帶來樂子的有趣的事。玩得盡興有益于健康 工作本身就是一種獎(jiǎng)賞，而不是獲得獎(jiǎng)賞的手段幸福的人會(huì)善待別人玩會(huì)激發(fā)創(chuàng)造力玩的時(shí)候時(shí)間過得很快玩的好處2、make their day派克魚

3、市的伙計(jì)們不僅把工作當(dāng)作，并且也做成快樂的事，同時(shí)，他們還在輕松間讓顧客不虛此行。即使對(duì)那些僅僅是路過或者觀光的過客，他們也隨時(shí)給他們帶來快樂。Title這樣做將形成良性循環(huán)，令人愉快，也會(huì)釋放出更多的活力好好服務(wù)我們的客戶，會(huì)讓我們體會(huì)到助人為樂的成就感可以讓我們集中精力，拋開自己的問題，為別人提供無微不至的服務(wù)對(duì)業(yè)務(wù)有好處讓別人快樂的好處3、be there魚市伙計(jì)能夠給自己、同伴以及顧客創(chuàng)造快樂體驗(yàn)，其根源就在于他們是真正用心在工作上。熱情、細(xì)心、樂觀和開朗，這些積極的特質(zhì)都源于他們?cè)诠ぷ髦械娜耐度搿Ｍ度脒^去已成歷史未來尚不可知 今天是件禮物 于是我們稱之為現(xiàn)在。4、choose yo

4、ur attitude對(duì)派克魚市的大所數(shù)伙計(jì)來說，他們并沒有多少機(jī)會(huì)能夠去選擇比在魚市售賣更體面的工作，但是他們選擇了積極的態(tài)度來應(yīng)付工作。賣魚是沒有什么智力或是技能、專業(yè)門檻的簡單職業(yè)，但像派克魚市的伙計(jì)們那樣能夠把簡單工作做出彩來，那就不簡單。選擇你的態(tài)度的做法可以讓你不再以受害者自居，真正做自己的主人通過接受自己選擇的態(tài)度，表明你的責(zé)任心和主動(dòng)性，使工作環(huán)境充滿活力我們希望你的選擇的態(tài)度是喜歡正在做的工作，把工作場所變成充滿活力、熱情和創(chuàng)造性的綠洲選擇自己態(tài)度的好處你的選擇是什么?THE END.THANK YOU!John YokoyamaWhen/where were you bor

5、n?June 25th 1940 in Seattle, WAWhere did you grow up?Renton, WAWhen did you start at Pike Place Fish?1960What inspires you?The possibility of world peace as an idea whose time has come.What is your proudest accomplishment?The opportunity to create a space in which World Famous Pike Place Fish became

6、 a reality.What does World Famous mean to you?An opportunity to make a difference for everyone I come in contact with.Future aspirations?World PeaceHobbies or interests?Fishing, GolfFavorite seafood recipe?My wifes salmon steaks!Why should customers come to Pike Place Fish?To experience and see what

7、 a company can accomplish by committing to a vision called lets become world famous from absolutely nothing.Do you have a favorite moment at Pike Place Fish?When young people grow and are enrolled in our philosophy and make a difference in their lives and the lives of others.Richard YokoyamaWhen/whe

8、re were you born?April 23rd 1944 in Hunt, IDWhere did you grow up?Seattle, WAWhen did you start atPike Place Fish?1975What inspires you?To create record sales every year.What is your proudest accomplishment?Becoming the manager at PPF, and my two great kids.What does World Famous mean to you?To make

9、 a difference every moment every single day.Future aspirations?Retire comfortably in 5 years.Hobbies or interests?Watching my daughter play softball, puzzles, fishing, watching movies.Favorite seafood recipe?Pan fried salmon rubbed with salt, pepper, and garlic. Fry for 5 minutes on each side.Why sh

10、ould customers come to Pike Place Fish?We offer the best quality seafood. You can have fun while you shop, and well make your day!Do you have a favorite moment at Pike Place Fish?Cant pick one of more than 30 years of working hereSamuel SamsonWhen/where were you born?June 26th 1966 in Seoul, KoreaWh

11、ere did you grow up?Washington, New York, and Washington again.When did you start atPike Place Fish?May 1986What inspires you?Making a difference for each individual I meet.What is your proudest accomplishment?Loving wife, beautiful house, and a great son.What does World Famous mean to you?Making a

12、difference for each individual I meet.Future aspirations?Grow old with my family, and retire someday.Hobbies or interests?Working on one of my many cars, and fixing up my house.Favorite seafood recipe?Broiled salmon tips rubbed with salt.Why should customers come to Pike Place Fish?Best quality seaf

13、ood, best service, and the best looking fishmongers in the world!Do you have a favorite moment at Pike Place Fish?Teaching a blind man how to catch a fish.Justin HallWhen/where were you born?June 27th 1973 in Olympia, WAWhere did you grow up?Seattle, WAWhen did you start atPike Place Fish?Started wo

14、rking Saturdays at age 13 (1986). Full time since 1991What inspires you?Tomorrow is a new day, and now is a new moment.What is your proudest accomplishment?Working one job for my whole life, and owning a home.What does World Famous mean to you?Being the best, and making a difference for others.Futur

15、e aspirations?Buying a couple more houses. Creating more things, and making a difference for more people.Hobbies or interests?Camping, fishing, yard work.Favorite seafood recipe?Thick piece of Copper River king salmon grilled on my Barbeque with salt, pepper, and rosemary.Why should customers come t

16、o Pike Place Fish?To experience what it is to BE with people, and to get some awesome fish.Do you have a favorite moment at Pike Place Fish?When Sam came back to work for us in 2005.Jaison ScottWhen/where were you born?July 30th 1972 on the floor at Pike Place MarketWhere did you grow up?Seattle, WA

17、When did you start atPike Place Fish?1993What inspires you?Music, old people, and my bands, traveling.What is your proudest accomplishment?Seeing the Dahli Lama in India.What does World Famous mean to you?Being responsible in the world for all of our actions.Future aspirations?Successful musician, /

18、sindiosarmy, .Hobbies or interests?Music, traveling, my honey Kim and my dog Nyima.Favorite seafood recipe?Spot prawns sauted with olive oil, salt, and pepper over rice or pasta.Why should customers come to Pike Place Fish?It is a special place with special people.Do you have a favorite moment at Pi

19、ke Place Fish?Watching a blind man catch a fish.Anders MillerWhen/where were you born?March 4th 1976 in Fairbanks, AKWhere did you grow up?Lynnwood/Edmonds, WAWhen did you start atPike Place Fish?July 2000What inspires you?Love, music, nature, and other little things.What is your proudest accomplish

20、ment?Being a good person, and making a difference for people.What does World Famous mean to you?Choosing to be extraordinary and make a difference in the worldFuture aspirations?Kids, dogs, more land, many travels and a Seahawks super bowl winHobbies or interests?Family, music, gardening, camping, s

21、ports, cars, travel, cookingFavorite seafood recipe?Black cod with black bean sauce, ginger, and green onion.Why should customers come to Pike Place Fish?To soak up some good vibes and eat the best seafood in the world.Dude, were World Famous!Do you have a favorite moment at Pike Place Fish?I met my

22、 wife here!Jeremy RidgwayWhen/where were you born?April 12th 1977 in Seattle, WAWhere did you grow up?Seattle, WAWhen did you start atPike Place Fish?August 2000What inspires you?I have been given an opportunity to make a difference for everyone I come in contact with.What is your proudest accomplis

23、hment?Graduating from college, and making it through 3 months of chemotherapy.What does World Famous mean to you?People coming from all over the world with have a positive experience whether they buy fish or not.Future aspirations?To be successful in whatever I do, and to be healthy.Hobbies or inter

24、ests?Snowboarding, jet skiing, hanging out with my friends.Favorite seafood recipe?Salmon baked with onions, butter, and brown sugar.Why should customers come to Pike Place Fish?To experience something that they will never forget. To get the best seafood, and best service you can get anywhere in the

25、 world.Do you have a favorite moment at Pike Place Fish?Every time I can make a person who wasnt having a good day leave our shop feeling better with a smile on their face.Erik EspinozaWhen/where were you born?January 6th 1972 in San Pablo, CAWhere did you grow up?Port Orchard, WAWhen did you start

26、atPike Place Fish?March 2000What inspires you?Talking to people from random parts of the world at any given time.What is your proudest accomplishment?Marrying my beautiful wife, and traveling the world with her.What does World Famous mean to you?Helping people by simply listening to them.Future aspi

27、rations?Travel more!Hobbies or interests?Yoga, biking, traveling.Favorite seafood recipe?Halibut with butter, garlic, onion. Bake for 20 minutes at 350.Why should customers come to Pike Place Fish?Get fish, say hi, take pictures, buy crab, tell us jokes, ask us questions, watch fish fly, scream, cat

28、ch fish, buy our book, kiss a fish, watch people, and meet new people.Do you have a favorite moment at Pike Place Fish?When we are all working like a well oiled machine.Yori OyloeWhen/where were you born?January 8th, 1975 in Decorah, IAWhere did you grow up?Decorah, IAWhen did you start at Pike Plac

29、e Fish?September 1999What inspires you?Everyone.What is your proudest accomplishment?Being alive.What does World Famous mean to you?Trust, and being a place where people want to come.Future aspirations?To maintain goodness every single day of my life.Hobbies or interests?Art, music, and biology.Favo

30、rite seafood recipe?Baked wild king salmon in garlic, olive oil, salt, and pepper.Why should customers come to Pike Place Fish?We know what were doing, and its fun.Do you have a favorite moment at Pike Place Fish?Meeting my girlfriend whom I am still living with.Ryan RectorWhen/where were you born?O

31、ctober 8th, 1983 in Soldotna, AKWhere did you grow up?Kenai, AKWhen did you start atPike Place Fish?April 2005What inspires you?Faces of people I see around me. The Northwest, and the sights and sounds of Seattle.What is your proudest accomplishment?Finishing design school.What does World Famous mea

32、n to you?Following through, being dependable, having integrity, and being great with people.Future aspirations?Own and operate a successful design firm.Hobbies or interests?Art, design, music, reading, hanging out with my friends.Favorite seafood recipe?Wild Alaskan king salmon with our Northwest Se

33、afood seasoning.Why should customers come to Pike Place Fish?To get the freshest fish available to man.Do you have a favorite moment at Pike Place Fish?No.Taho KakutaniWhen/where were you born?August 17th 1976 in Richmond, INWhere did you grow up?Richmond, INWhen did you start atPike Place Fish?Apri

34、l 2005What inspires you?Seeing the ways in which people are able to invent and reinvent the act of personal expression.What is your proudest accomplishment?Being a commited husband and father.What does World Famous mean to you?Having a responsibility for who we are, as well as an obligation to who w

35、e all can choose to be.Future aspirations?Raise a family, and continue to see the world in different ways.Hobbies or interests?Cooking food, sending time with my wife and daughter in the outdoors.Favorite seafood recipe?Seared Ahi with a ginger, soy, and orange glaze.Why should customers come to Pik

36、e Place Fish?To experience something new, and to take a moment and step outside your shell of regular life.Do you have a favorite moment at Pike Place Fish?The day Dicky told me I had the opportunity to come work for Pike Place FishScott LadleyWhen/where were you born?July 31, 1983 in Lancaster, Pen

37、nsylvaniaWhere did you grow up?The rolling farmlands of Lancaster, PAWhen did you start atPike Place Fish?June 2007What inspires you?Positive energy from others.What is your proudest accomplishment?Leaving the office life for something more fulfilling.What does World Famous mean to you?Working hard

38、for myself and my teammates so we can make a positive difference for people in the world.Future aspirations?Writing more and someday getting back to Colorado in a Volkswagon bus with my dog Ozwald.Hobbies or interests?Reading and always hunting out new music.Favorite seafood recipe?Sauteed, cajun-sp

39、iced Alaskan spot prawns with broccolini.Why should customers come to Pike Place Fish?To interact with honest, authentic fish mongers, who will get them what they need and have a little fun doing so.Do you have a favorite moment at Pike Place Fish?Helping to bobble and then drop a fish on the owner

40、head admist the Christmas Eve rush.Ryan YokoyamaWhen/where were you born?May 1985 in Seattle, WAWhere did you grow up?Bothell, WAWhen did you start atPike Place Fish?December 2000 and I work every Christmas and summer.What inspires you?The chance to do better for myself and others.What is your proudest accomplishment?Living in Japan for a sh