同濟大學課件精選《公共英語》商務英語課件2

1、Products & ServicesCommercial Location Media Network In-store Media NetworkIn-elevator Poster Frame Network Awards (2005.7.13) trade on The Nasdaq National Market under the symbol FMCN. December 2004Mr. Nanchun Jiang was voted among the Top 10 Most Influential Person in Chinas Advertising Market by

2、CCTV. May 2004Mr. Nanchun Jiang was appointed guest professor and advisor to Education Committee by the Humanities & Communications College of Shanghai Normal University.December 2003Mr. Nanchun Jiang was elected as Media Man of the Year by Media magazine. Jiang NanChunCEO of Focus Media Undoubtedly

3、, Mr Jiang Nanchun created a “Focus” myth: he took only 2 years to create 6 billion RMB.However, the great success only comes from an occasional inspirationOnce Mr. Jiang Nanchun met couple Chen Tianqiao, he knew Chen made much profits from network games, then Jiang said to himself: If you want to m

4、ake a fortune, you should find a new industry pattern that no one else has used. At the first day of 2002, Jiang went to Hanyuan Bookstore alone. He stayed there for 7 days, and at last he got two conclusions: High-tech measures should be used to enhance the media ability. Market should be classifie

5、d so that the advertisement information can be transmitted to the specific target. Some days later, Jiang went to the Pacific Department Store and saw the advertisements on the door of the elevator, then he thought: If the paper advertisements can be changed to the TV, that will meet the two demands

6、 above! This occasional idea changed Mr. Jiang and the whole media industry. It seems simple, but actually it isnt. Why no one before Jiang had got this idea? Just like Jiang said: I can catch this chance, because I have fully prepared, that is, the profound consideration of media environment and industry. Is it so difficult to create your own business? No. An occasional aspiration may bring you the fortune. However, if you w