Unit1Advertising同步練習(xí)三

1、Unit 1 Advertising 同步練習(xí)（三）總分100分時間45分鐘成績評定I.翻譯下列短語：（每題2分，共20分）1.A對廣告作些研究 2. A意識到3. A欺騙；捉弄4. A商業(yè)廣告5. A上的當(dāng)；對信以為真6. A公益服務(wù)的廣告7. B慢性自殺8. A處理大的社會問題9. B 一位受過良好教育的孩子10. B說明文II.閱讀理解：（共10分）（每題5分，共20分）BHOLIDAY HOMES IN MALLORCANHoliday ap artme nts in Mallorca n saili ng and fish ing p ortsquiet even in summer

2、 seas on.Near to shops and restaurants. Cars and bicycles for hire. Sailing and sports clubs nearby.One-week stay costs 150.ITALY IN COMFORTLuxury （豪華的）carriage tours of Italy. 21 days to visit five Italian cities starting fromLondon 1st May , Sep tember. The tours are guided by P rofessor Mart in D

3、avis , head of Italia nStudies, London Uni versity. See the arts and culture of historic Italy.KIBBUTZ HOLIDAYS 1N ISRAELWork ing holidays on farm in Israel. All people welcome for one to three mon ths,if prepared to work in the mornings with Kibbutz members. Accommodation （ 膳宿 ）, food and tripsto h

4、istoric sights all p rovided free you pay only for the sp ecially low cost retur n flight.TWO WEEKS ON A CARIBBEAN ISLANDTwo-week holidays in Hotel Splendid (5-star), on a lovely beach with golden sands and deep-blue sea. Tennis, golf, sailing and all water sports. Trips and tours around the islands

5、 arranged. Near the town of Castries with lively evening entertainment ( 娛樂)dancing to local ban ds. 1st November 31stMarch: 720 per person.1st April 30th October: 850 per person. Jack and his wife Mary , who have recen tly retired , want to see pl aces of cultural andhistoric interest abroad ,but M

6、ary hates flying. Michael a young computer programmer, has been working hard and needs a holiday to have a rest in win ter. He would like to go somewhere warm and sunny , where he can swim in thesea,and he enjoys sp orts and dancing. Harry and Kate both teachers, and their two tee nage sons,have to

7、take their holiday duri ng he summer holidays. There must be plenty for the boys to do , although Harry and Katejust want beautiful scenery , good food , wine and peace.1. A Michael would most enjoywhere he can go in win ter.A. spending two weeks in Hotel Splen did on the Caribbea n isla ndB. visit

8、ing five Italia n cities start ing from LondonC. see ing the historic sights in IsraelD. driv ing cars and bicycles along the seaside in Marlloca2. A The best holiday for Jack and Mary would heA. the leisurely 21-day carriage tourB. the work ing holidays for 1 to 3 mon ths on a farmC. the splen did

9、14-day trip around the isla ndsD. the 1-week stay in holiday ap artme nt3. A Harry and Kate and their sons would likeA. a holiday work ing on a farm in IsraelB. a holiday visit ing ancient cities by coach in ItalyC. a holiday on a lovely beach on the Caribbea n isla ndthe bestD. a holiday ap artme n

10、t in the fishi ng port in Mallorca4. B If you have a ling holiday and want to visit some historic sights with less money choice isA. Italy in comfortB. Kibbutz holidays in IsraelC. Two weeks on a Caribbea n isla ndD. Holiday ap artme nts in MarllocaIII.讀下文，并完成后面題目:（共30分）What makes a good advertiseme

11、nt ? There have been major changes in advertising in the pastsixty years. People read advertisements partly for information and partly because they arein teresti ng. Todays advertisements often start with a quesiliionipuzzle, with the purpose ofattract ing the readers attention. Of ooursteadvertisem

12、ents contain information. But this isusually contained in a text that is in teresti ng and ofte n funny. Humor is very important. Sometimesadvertisements tell a story, or the story may be continued over a number of advertisements.However, there is a dan ger in this. It is po ssible that the reader o

13、r viewer will remember theadvertiseme nt but not the n ame of the p roduct.There are other dan gers. If you are selli ng your p roduct in a foreig n market, you mustcheck that the tran slati on is correct. A company that sold hair cream wan ted to sayX puinto dry hair. They took some photographs of

14、a handsome actor, and the advertisementsappeared on large boards by the side of the road. Nobody bought the product , however, becausewhe n tran slated it mea nt“ X puts livi ng things into dry hair.In the 1960s , a British car company which made very expensive cars was about to sell itslatest car i

15、n Germany. However, the company had to change the name of the car at the lastmome nt. A Germa n sp eaker at the factory poin ted out to the sales man ager that the British n ameof the car mea nt“wasmal” in Germa n.1. A good advertiseme nt should (1) Athe peoples atte nti on.3. In most clothing adver

16、tisements on TV , you can see beautiful young ladies and (3) Ayoung men.4. B.and B.are important in advertisements ， as readers and viewers likehumorous and desig ns.5. If you want to sell your product in a foreign (6) A, you must make sure that thetran slati on is (7) A, because n obody would buy t

17、he p roduct if the (8) Aiswrong.用文中出現(xiàn)的結(jié)構(gòu)，翻譯下列句子:1. David將成為一個很好的足球運動員。（make:（有條件）成為）2.他買這塊土地的目的是在上面建造房子。(9) B.(for / with the purp ose of ) (10) AIV.短文改錯：（每題3分，共30分）Good health is the persons most valuable poM富sion (1. BToday， it is much more easier to be healthy tha n it was2.Ain the past. Modern p

18、eople know more for health ，3.Ahave better food， and live in clean environment.4.AAlso， scientists and doctors had learnt how to treat5.Amany diseases. Most people can quickly get for help6.Bfrom a doctor or go to a hos pital since they are ill. As a7. Aresult， people in the moder n world gen erally live Ion ger8. Athan people used to. People in deve loped country can9.Aexp ect to live for twice as long people who lived a few10. Bhun dred years ago.答案I.