Android平臺(tái)盈利模式探析模板ppt課件

1、1Android平臺(tái)盈利模式探析在Android中挖到第一桶金Android Hackathon, 2021.09.06eoeAndroid & GTUG姚尚朗 ( IceskYsl)iceskyslgmaileoeMobileeoeAndroidGoogle Confidential and Proprietary:2本次議題.現(xiàn)況盈利模式市場規(guī)模和機(jī)會(huì)面臨的挑戰(zhàn)移動(dòng)互聯(lián)網(wǎng)潛力業(yè)務(wù)Google Confidential and Proprietary:我們的現(xiàn)況Google Confidential and Proprietary:是時(shí)候Google Confidential and

2、 Proprietary:我們需要Google Confidential and Proprietary:不斷探索Google Confidential and Proprietary:盈利模式？Google Confidential and Proprietary:81. 收費(fèi)應(yīng)用收費(fèi)應(yīng)用Google Confidential and Proprietary:92. 免費(fèi)應(yīng)用免費(fèi)應(yīng)用free!Google Confidential and Proprietary:102.1 免費(fèi)應(yīng)用盈利(1)在免費(fèi)的應(yīng)用程序中嵌入廣告Google Confidential and Proprietary:1

3、12.2 免費(fèi)應(yīng)用盈利(2)肉包子效應(yīng)Google Confidential and Proprietary:122.3 免費(fèi)應(yīng)用盈利(3)尋求直接贊助商Google Confidential and Proprietary:132.4 免費(fèi)應(yīng)用盈利(4)小額捐贈(zèng)Google Confidential and Proprietary:143. 軟件預(yù)裝軟件預(yù)裝Google Confidential and Proprietary:154. 后向收費(fèi)后向收費(fèi)Google Confidential and Proprietary:165. 撰寫書籍撰寫書籍Google Confidential a

4、nd Proprietary:176. Android培訓(xùn)培訓(xùn)Google Confidential and Proprietary:187. 咨詢服務(wù)咨詢服務(wù)Google Confidential and Proprietary:198. 做平臺(tái)做平臺(tái)Google Confidential and Proprietary:209. 做行業(yè)分析和預(yù)測做行業(yè)分析和預(yù)測Google Confidential and Proprietary:2110. OS / 解決方案解決方案Google Confidential and Proprietary:22盈利模式總結(jié)收費(fèi)應(yīng)用免費(fèi)應(yīng)用在免費(fèi)的應(yīng)用程序中

5、嵌入廣告肉包子效應(yīng)尋求直接贊助商小額捐贈(zèng)軟件預(yù)裝后向收費(fèi)寫書Android培訓(xùn)咨詢服務(wù)做平臺(tái)做行業(yè)分析和預(yù)測OSGoogle Confidential and Proprietary:23市場規(guī)模.截至2009年6月30日中國網(wǎng)民規(guī)模、寬帶網(wǎng)民數(shù)、國家頂級(jí)域名注冊量三項(xiàng)指標(biāo)仍然穩(wěn)居世界第一受3G業(yè)務(wù)開展的影響使用手機(jī)上網(wǎng)的也已達(dá)到1.55億，占網(wǎng)民的46半年內(nèi)增長了32.1，增速十分迅猛。-中國互聯(lián)網(wǎng)絡(luò)信息中心，第24次中國互聯(lián)網(wǎng)發(fā)展?fàn)顩r統(tǒng)計(jì)報(bào)告Google Confidential and Proprietary:24市場規(guī)模.2021 年中國移動(dòng)互聯(lián)網(wǎng)市場規(guī)模將達(dá)到148.8億元-艾瑞咨詢

6、20192009年中國移動(dòng)互聯(lián)網(wǎng)行業(yè)發(fā)展報(bào)告Google Confidential and Proprietary:25市場規(guī)模.到2019年全球使用手機(jī)上網(wǎng)服務(wù)用戶將超過7億5000萬市場規(guī)模有望達(dá)到380億 美圓-2019年12月8日 Strategy Analytics分析報(bào)告Google Confidential and Proprietary:移動(dòng)互聯(lián)網(wǎng)面臨的挑戰(zhàn)Google Confidential and Proprietary:移動(dòng)互聯(lián)網(wǎng)面臨的挑戰(zhàn)(1)用戶流如何變成現(xiàn)金流Google Confidential and Proprietary:移動(dòng)互聯(lián)網(wǎng)面臨的挑戰(zhàn)(2)產(chǎn)業(yè)鏈各

7、個(gè)環(huán)節(jié)如何合作Google Confidential and Proprietary:移動(dòng)互聯(lián)網(wǎng)面臨的挑戰(zhàn)(3)營銷模式如何改變Google Confidential and Proprietary:移動(dòng)互聯(lián)網(wǎng)潛力業(yè)務(wù)一、移動(dòng)社交將成客戶數(shù)字化生存的平臺(tái)二、移動(dòng)廣告將是移動(dòng)互聯(lián)網(wǎng)的主要盈利來源三、手機(jī)游戲?qū)⒊蔀閵蕵坊蠕h四、手機(jī)電視將成為時(shí)尚人士新寵五、移動(dòng)電子閱讀填補(bǔ)夾縫時(shí)間六、移動(dòng)定位服務(wù)提供個(gè)性化信息七、手機(jī)搜索將成為移動(dòng)互聯(lián)網(wǎng)發(fā)展的助推器八、手機(jī)內(nèi)容共享服務(wù)將成為客戶的黏合劑九、移動(dòng)支付蘊(yùn)藏巨大商機(jī)十、移動(dòng)電子商務(wù)的春天即將到來Google Confidential and Propr

8、ietary:31Thank You!: iceskyslgmailGoogleTalk: iceskyslgmailMSN: iceskyslhotmailBlog: iceskysl.1sters/Google Confidential and Proprietary:32Q&AGoogle Confidential and Proprietary:參考資料 /posts/android-marketshare-closing-blackberry.html /posts/top-10-apps-in-android-market-aug-09