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1、目錄Chapter 1建立貿(mào)易關系1. 請求建立貿(mào)易關系Request for Establish ing Busin ess Relati ons2. 回復請求建立業(yè)務關系Reply to the Request for Establishing Business Relations3. 索取產(chǎn)品資料 Request for Product Literature4. 回復索取產(chǎn)品資料Reply to the Request for Product Literature5. 邀請會面 In vitati on to the Busin ess Appo in tme nt6. 接受會面邀請Ac
2、cepti ng the In vitati on to the Busin ess Appo in tme nt7. 謝絕會面邀請Decli ning the In vitati on to the Busin ess Appo in tme nt8. 要求更改會面時間及地點Request for Changing the Time & Place of the MeetingChapter 2 推銷9. 向特定客戶推銷Sales Letter to Specific Customers10. 向不特定客戶推銷Sales Circular to Non - Specific Customer
3、s11. 寄信給老客戶Sales Letter to Old Customers12. 寄信給新客戶 Sales Letter to New Customers13. 推銷新產(chǎn)品 Sales Letter for Promotion of New Products14. 推銷勞務 Sales Letter for Promotion of Labor ServicesChapter 3詢盤和訂貨15. 一般詢盤 Ge neral In quiry16. 回復一般詢盤Reply to the General Inquiry17. 具體詢盤 Specific Inquiry18. 報虛盤 Maki
4、 ng a No n-Firm Offer19. 報實盤 Making a Firm Offer20. 買方還盤 Maki ng a Cou nter Offer21. 賣方返還盤Making a Counter-Counter Offer22. 下訂單 Placing an Order23. 接受訂單 Accepting an Order24. 拒絕訂單 Declining an Order25. 下續(xù)訂單 Placing a Repeat Order26. 推薦替代品Offering a Substitute Product27. 接受替代品 Accepting a Substitute
5、Product28. 拒絕替代品Declining a Substitute Product29. 漲價通知 Notice for Price In crease30. 回復漲價通知Reply to the Price In crease NoticeChapter4 付款31. 詢問付款方式 Asking about Payment Terms32. 接受付款方式 Accepting Payment Terms33. 要求修改信用證Request for Amendment to L/C34. 信用證修改 Amendment to L/C35. 付款通知 Payment Notice36.
6、收到付款通知 Receipt of Payment Notice37. 催促付款(初次)Urging Payment (First Notice)38. 催促付款(最后通告)Urging Payment (Last Notice)39. 索取發(fā)票 Aski ng for In voice40. 寄送發(fā)票 Sen di ng In voiceChapter 5包裝和交貨41. 包裝要求 Packaging Requirements42. 回復包裝要求 Reply to Packaging Requirements43. 裝運時間 Time of Shipment44. 回復裝運通知 Reply
7、to Time of Shipment45. 催促裝運 Urging Shipment46. 回復催促裝運 Reply to Urging Shipment47. 出貨通知 Shipment Advice48. 貨物抵達通知 Goods Arrival NoticeChapter 6投訴和致歉49. 投訴貨物未寄達Complaint about Goods Arrival Failure50. 對貨物未寄達致歉Apology for Goods Arrival Failure51. 出貨延遲 Late Delivery52. 對出貨延遲致歉 Apology for Late Delivery5
8、3. 投訴貨物質量 Complaint about Poor Quality of Goods54. 對貨物質量不佳致歉Apology for Poor Quality of Goods55. 投訴貨物數(shù)量 Complaint about Wrong Quantity of Goods56. 為數(shù)量錯誤致歉 Apology for Wrong Quantity of Goods57. 投訴發(fā)貨出錯 Complaint about Receiving Wrong Goods58. 為發(fā)貨有誤致歉 Apology for Sen di ng Wrong Goods59. 抱怨包裝不良 Compla
9、int about Poor Packaging60. 為包裝不良致歉 Apology for Poor Packaging61. 付款出錯 Payment Error62. 為付款出錯致歉 Apology for Payment Error63. 對服務的不滿 Service Dissatisfaction64. 對服務不滿致歉 Apology for Customer Service DissatisfactionChapter 7商務交往65. 請求籌備出差 Request for Prepari ng for a Bus in ess Trip回復請求籌備出差Reply to the
10、Request for prepari ng for a Busin ess Trip66. 確認預定行程 Confirming Itinerary Reservation67. 出差后的感謝 Tha nks for a Bus in ess Trip68. 活動通知 Activity Notice69. 集會通知 Gathering Notice70. 邀請擔任演講者Inviting Speaker71. 回復演講邀請 Reply to the Invitation for Speaker72. 展銷會通知 Trade Fair Notice73. 回復邀請 Reply to the Tra
11、de Fair Invitation74. 請求幫忙做問卷調查Request for Filling Out Questionnaire75. 請求轉載許可 Request for Reproduct ion Permissi onChapter 8公司人事77.人事查詢Pers onnel Enquiry78.找尋人才Look ing for Qualified Personnel79.晉升公告Promoti on Announ ceme nt80.調動通知Tran sfer Notice81.褒獎員工Complime nti ng EmployeesChapter 9公司內(nèi)部82.會議通知
12、Meeti ng Notice83.例行報告Routi ne Report84.問題報告Problem Report85.提案 Proposal86.回復提案Reply to Proposal87.說服對方Convincing the Other Side88.給予指示Givi ng In structio ns89.新產(chǎn)品說明New Product Descripti onChapter 10社交信函90. 邀請與約見函Invitation and Appointment Letter91. 回復邀請 Reply to Invitation92. 祝賀函 Letter of Congratu
13、lation93. 慰問函 Letter of Sympathy94. 感謝函 Letter of Thanks95. 道歉函 Letter of Apology96. 通知函 Letter of Advice97. 鼓勵函 Letter of Encouragement98. 探病函 Letter of Consoling the Sick99. 吊唁函 Letter of Con dole nee100. 節(jié)日問候 Seasons GreetingChapter 1建立貿(mào)易關系1. 請求建立貿(mào)易關系Request for Establishing Business RelationsWe
14、have learned from (信息來源)that you are (公司性質)in (國名或地域名).We are glad that you are in terested in (產(chǎn)品名稱).So, we are willi ng to establish bus in ess relati ons with you. Attached please find (附件內(nèi)容).We are(公司性質).We export(出口產(chǎn)品名稱)to(出口產(chǎn)品目的地).If(對方條 件),we(期待事宜).We look forward to receivi ng your inquiry a
15、t an early date.2. 回復請求建立貿(mào)易關系Reply to the Request for Establishing Business RelationsThanks for your email to en ter into bus in ess relati ons with us in (經(jīng)營范圍).We have read your(郵件附件內(nèi)容).As you know, we are (重述本公司身份).We have a large (需求量大的產(chǎn)品名稱 )market here, so we are seeking new partners. If possib
16、le, w edke to be (我方角色)in (國名或地 域名).Should(對方提供的優(yōu)惠),we ll(訂單種類).We look forward to your favorable reply.3. 索取資料 Request for Product LiteratureWe learn from (信息來源)that you are (供貨商身份).We(關注產(chǎn)品途徑)and became much interested in your 產(chǎn)品名稱 ).We are (我方公司身份 ).As we are in terested in doing bus in ess with y
17、ou, we would like you to send us(郵寄方式)the detailed in formation about (欲購產(chǎn)品名稱)to(郵寄地址).The dema nd for (產(chǎn)品類型)in our market is really great.Your immediate attention is highly appreciated.4. 回復索取產(chǎn)品資料Reply to the Request for Product LiteratureWe are so glad that you are interested in (產(chǎn)品名稱).Attached ar
18、e (附件內(nèi)容).As you requested in your email, we sent you our (索取資料)by (由E寄方式),which will tell you everything about our (產(chǎn)品名稱).Although established in (公司成立時間 ),we are developing very fast. We pay great attention to (特另U關注之處 ).We have introduced advaneed production equipment from (國名或地域 名).We now export
19、our products to(出口產(chǎn)品目的地).(產(chǎn)品暢銷國國名或地名 )is our largest market. (某一特定產(chǎn)品系列 )is a bestseller.We look forward to your trial order.5. 邀請會面 Invitation to the Business AppointmentI d like to invite you for a meeting with(我公司會面人職務和姓名)if you feel convenient.As(會議名稱)will be held in(會議地點)from (會議起始日)to(會議結束日),we
20、 think you (對方可能采取的行動 ).If you come, we would like to invite you for a meeting with(我公司會面人)at(會面地點),on(雙方會面日)to discuss(雙方會面商討事宜). (我公司會面人 )wishes to have an opport unity for a meet ing with you.We look forward to receivi ng a positive reply from you.6. 接受邀請會面 Accepting the Invitation to the Busines
21、s AppointmentI m glad that you will arrange a meeting between(對方會面人職務和姓名 )and me on theday before the opening of (會議名稱)to (會面事宜).As a matter of fact, we had had the intention to meet (對方會面人職務 )during (會議名稱) before we got your email. We cherish the opport unity (我方珍惜之事 ),and are pleased to have a cha
22、nee to(有機會之事).We look forward to see ing you in Don ggua n.7. 謝絕會面邀請Declining the Invitation to the Business AppointmentThank you for your email of (對方郵件發(fā)送日 ),inviting me to have a meeting with (對方 會面人職位)on(對方建議的會面日)before the opening of(會議名稱)at(會面地點).I m sorry to say that we are unable to go to (會議
23、名稱),when we (拒絕會面原因). That s why I can t go and meet (對方會面人職位).We hope that you will un dersta nd our situati on. We wish to meet sometime in the n ear future to(會面目的).8. 要求更改會面時間及地點Request for Changing the Time & Place of the MeetingThank you for your email of (對方郵件發(fā)送日 ),inviting me to have a meeti
24、ng with (對方 會面人職位)on(對方建議的會面日)before the opening of(會議名稱)at(會面地點). We d like to have the meeting on(我方提出的會面時間)at(我方提出的會面地點).It will be much more convenient to us if you agree to the date and place we have suggested.Your favorable reply would be highly appreciated.Chapter 2 推銷9. 向特定客戶推銷 Sales Letter
25、to Specific CustomersI would like to tell you that we have got the(產(chǎn)品名稱)you inquired about (對方詢盤時間).Attached are (附件名稱),which will give you all details for placing an order.(產(chǎn)品名稱)we ve got are(產(chǎn)品優(yōu)勢).They are really(欲推銷產(chǎn)品引以為傲之處 ). They are at least as good as, if not better than, (與同類產(chǎn)品一樣好 ),but pric
26、es are (價格情 況).We expect your feedback before the end of this mon th.10.向不特定客戶推銷Sales Circular to Non - Specific CustomersWe are willing to seek partners for (出口產(chǎn)品類型 ).We are (我公司注冊地點),specializing all kinds of (產(chǎn)品種類).They are bestsellers both at home and abroad. We ve now made some researches on (新
27、研制產(chǎn)品名稱 ),which we are able to provide regularly.If you are in terested, please con tact me at (電話聯(lián)系方式 ).For more related in formati on, you can (獲知信息途徑).Maybe we will make arrangements for a meeting to discuss details concerning(商討事宜).11. 寄信給老客戶Sales Letter to Old CustomersIt s been (有業(yè)務往來持續(xù)時間 )sinc
28、e we executed your last order. Recently, we got in large quantities of (新產(chǎn)品名稱).Attached please find (附件名稱).I d like to inform you that, we are (優(yōu)惠措施)on certain items, including (對方感興趣產(chǎn) 品名稱).Would you have a look at the attached catalogue? If you wish to order large quantities, (聯(lián)系方式)me. We will try
29、to work out terms and con diti ons to our mutual ben efit.We look forward to our con ti nued mutually - profitable bus in ess relati on ship. We expect (期待 事宜).12. 寄信給新客戶Sales Letter to New CustomersWe are glad to learn, from (信息來源),that you are interested in (產(chǎn)品名稱).We (經(jīng)營 情況).Attached please find (
30、附件名稱).(欲知詳細信息),please(查詢方式).We look forward to your trial order and assure you of our prompt atte nti on.13. 推銷新產(chǎn)品Sales Letter for Promotion of New ProductsWe re pleased to inform you that, with years of research, w e vdntroduced our new products (產(chǎn)品名稱)to market. Much to our delight, they enjoy grea
31、t popularity. As we guess you might be interested, we veent you (郵寄方式)(郵寄樣品種類及數(shù)量 )for your trial use. A trial use will convince you of their extraordinary functioning. For moreinformation, please (查看信息途徑).Attached please find (附件名稱).We hope you ll take this opportunity to(為雙方利益起見).If you consider pl
32、acing an order, w e grant you (優(yōu)惠幅度).14. 推銷勞務 Sales Letter for Promotion of Labor ServicesWe re pleased to learn, from (信息來源),that you are in need of (某種職業(yè)工作人員).We advertised your job vacancies and attracted (申請人數(shù))applicants, from whom we have chosen (人數(shù))for your consideration. Attached are (附件名稱).T
33、he can didates we have chose n are (身份).They all have (工作經(jīng)歷持續(xù)時間 )experie nee, in a (工作單位 ).We have in terviewed them with satisfactory results and offered them (提供事宜)as required.They are look ing forward to your phone in terviews. Contact us if(所需幫助事宜 ).We hope tohave more cooperati on in the future
34、.Chapter3詢盤和訂貨15. 一般詢盤 General InquiryWe are very much interested in importing (產(chǎn)品名稱 )from you since you are (對方身份). We would be grateful if you could let us have detailed information about(產(chǎn)品名稱 )and sendus samples of your complete product range as well.We have been(我方身份)for(公司歷史年限)and have(銷售渠道).We
35、 are in great n eed of (產(chǎn)品名稱)in our product ion. Our credit sta nding has bee n AAA rated since (起始 年).If bus in ess terms are satisfactory, we ll place regular orders with you.16. 回復一般詢盤Reply to the General InquiryWe are glad to learn that you are interested in our (產(chǎn)品名稱).Attached please find (附件信
36、息).As you requested, we have sent you samples of our complete range (由E寄方式 ).We are one of the (公 司性質),specializing in (經(jīng) 營范圍).All our products are manufactured(產(chǎn)品優(yōu)勢).We(公司優(yōu)勢).We will allow a(折扣幅度)discount for your orders. For(欲知信息),please(獲知信息途徑).We look forward to your trial order.17. 具體詢盤 Specifi
37、c InquiryWe are W(公司性質).We have obtained your name and address from (信息來源)and we are very interested in (產(chǎn)品名稱).We d like to have an (產(chǎn)品數(shù)量)quotation of the said products,(價格術語).We d like you to tell us about (其他欲知事項).If (下訂單前提條件),we will place an order with you.We would await your reply.18. 報虛盤 Makin
38、g a Non-Firm OfferWe thank you for your inquiry(對方詢盤日),asking for (欲購產(chǎn)品數(shù)量)quotation of (欲購產(chǎn)品名稱)made in (產(chǎn)品原產(chǎn)地).We are pleased to offer as follows:(報盤詳細內(nèi)The above offer is subject to our final confirmation. If you think our offer meets your requirements, please let us know at an early date. We would
39、be glad to offer any additional in formatio n you n eed.19. 報實盤 Making a Firm OfferThank you for your inquiry of (對方詢盤日),asking for an (欲購產(chǎn)品數(shù)量)quotation of our(欲購產(chǎn)品名稱).We are pleased to offer as follows:(報盤詳細內(nèi)容).The above offer is firm until(報價有效期限 ).If you think our offer is satisfactory, please le
40、tus know before (訂單有效期限 ).You can be assured of our best service.20. 買方還盤Making a Counter Offe rWe thank you for your email of (對方郵件發(fā)送日期),offering us(我方欲購產(chǎn)品名稱及數(shù) 量)made in(產(chǎn)品原產(chǎn)地)at(賣方報價).We regret to inform you that we can t accept your offer as (還盤原因).For (繼續(xù)保持合 作的原因),we counter offer as follows, su
41、bject to your reply reaching us(有效期限): (我方還盤價 ).We are satisfied with other terms in your offer.We look forward to your favorable reply.21. 賣方返還盤Making a Counter-Counter OfferReferring to your counter offer of (對方還盤郵件發(fā)送日期),asking for a cut down of theprice from (我方報盤價)to (對方還盤價),we regret to tell yo
42、u that it is difficult for us to accept your coun ter offer.The price we set in our offer is carefully calculated. As a matter of fact, we have had considerable bus in ess with many customers at (價格描述).Our (我方產(chǎn)品種類 )sell well in their markets. As you know, our products are far superior in quality to
43、(同類產(chǎn)品名稱 )provided by any other suppliers in the world. For long lasting trade relations between us, however, we decide to allow you(讓利種類)if your order (訂單價值).If you think our proposal acceptable, please place an order on or before May 31st.22. 下訂單 Placing an OrderThank you for your timely reply of (
44、對方郵件發(fā)送日期)to our in quiry about the (欲購產(chǎn) 品名稱).We are very satisfied with the trade terms you offer. The prices are acceptable. Therefore, we now email you our purchase order (訂單編號)in the attached file.We will open (信用證種類 )in your favor as soon as possible through (開戶行),for the total value of (總價值)as
45、stated in this order. Please inform us of the shipping date at least (提前 通知裝船天數(shù) )in advanee after you receive our L/C.We look forward to your con firmati on of the accepta nee of our order.23. 接受訂單 Accepting an OrderWe confirm our acceptanee to your order (訂單編號)you emailed us (對方郵件發(fā)送時間) for (訂購產(chǎn)品名稱
46、).We welcome you as one of our customers.We are pleased to send you in the attached file the Sales Confirmation (銷售確認書編號 )for your e- sig nature. Please cosig n it and retur n it to us for our file. And please ope n your L/C (開 證時間).Shipment will be made upon our receipt of your L/C.Your cooperation
47、 is highly appreciated. We assure you of (我方承諾)and look forward to receiving(期盼對方繼續(xù)訂購)from you.24. 拒絕訂單 Declining an OrderWe acknowledge receipt of your order (訂單編號)you emailed us (對方郵件發(fā)送時間)for (訂購產(chǎn)品名稱),but regret to tell you that we are unable to take your order as (無法供貨原 因).(無法供貨的原因).We are in dee
48、d sorry for being un able to take your order. We sin cerely hope that you will un dersta nd our situati on and keep bus in ess relati ons with us in the future.25. 下續(xù)訂單 Placing a Repeat OrderWe are pleased to inform you that the (產(chǎn)品名稱)we ordered from you last time is very suitable for our market. La
49、st shipment of (產(chǎn)品名稱)sells well here.As we believe there is still a great dema nd for(產(chǎn)品名稱 )in our market, we are placi ng withyou a repeat order (續(xù)訂單編號 )in the attached file for the same kinds and the same quantity of the said products at the same price and on the same trade terms as we did last ti
50、me, provided (續(xù)訂單特別要求).We hope you will(希望對方所做之事).We expect you to confirm our repeat order as soon as possible.26. 推薦替代品Offering a Substitute ProductWe are pleased to learn from your email (對方發(fā)送郵件日期 )that you intend to place with us an order for (欲訂產(chǎn)品名稱 ),but we regret to tell you that this model i
51、s already out of product ion.We d like to recommend to you our new model (替代產(chǎn)品型號),which is even more welcomed by (受誰歡迎).This new model is much better than the previous one, but the price is (替代品價格低廉程度)lower with _(替代品賣點”).Attached please find our latestcatalogue and export price list so that you can
52、 know more about our new model or you can visit our web site :(公司網(wǎng)站 )to get more information you need.We expect you to place a trial order with us.27. 接受替代品 Accepting a Substitute ProductThank you very much for your recommendation. As this model is new to our market, we d like to place a trial order
53、 with you for(替代品名稱及數(shù)量),if you allow us (優(yōu)惠種類及優(yōu)惠額).Attached please find our Purchase Order (采購訂單編號).We will open an (開立何種 信用證)in your favor for the total value as stated in this order as soon as we get your con firmati on .It is for keep ing our long term trade relati on ship that we decide to place
54、 this trial order. We hope you will 希望對方所做之事 )concerning this transaction.We look forward to your positive reply.28. 拒絕替代品Declining a Substitute ProductWe have received your email recommending us the (替代品名稱及數(shù)量 )for lack of (原欲 購產(chǎn)品名稱 )we requested, but we are very sorry to say that we can t accept (替
55、代品名稱 ).(拒絕替代品的原因).俄方提出的解決辦法).If you fail to deliver (原欲購產(chǎn)品名稱及 數(shù)量)on time, you have to pay us liquidated damages, that is, a (賠償額度)of the total value of the delayed goods, for (延誤期限).We hope you will give us a favorable reply as soon as possible.29. 漲價通知 Notice for Price IncreaseWe formally inform yo
56、u that the price ofQ(漲價產(chǎn)品名稱)has in creased by (價格上漲幅度)mainly owing to (漲價原因).(對漲價原因做具體解釋 ).We can t but in crease our export price by (價格上漲幅度).In fact, many compa nies have in creased their price to that exte nt. However, for (提供原價的原 因),we offer you the orig inal price for your(最近的一次訂單時間或訂單編號 )order
57、. From(漲價起始時間),the price will go up by (價格上漲幅度).We hope you will(希望對方所做之事 ).30. 回復漲價通知Reply to the Price Increase NoticeThank you for informing us the(漲價幅度)in crease in the price of (漲價產(chǎn)品名稱 )due to(漲價原因).To tell you the truth, we have predicted the in crease in the price of (漲價產(chǎn)品名稱),but we didn t expect the rise to be so high as (漲價幅度
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