新編劍橋商務(wù)英語(yǔ)Unit1bPPT課件

1、第1頁(yè)/共50頁(yè) Teaching Objective Unit overview Content 1 2 3 學(xué)時(shí)分配 3*45 min 學(xué)生作業(yè) supplements第2頁(yè)/共50頁(yè)Teaching Objective To enable Ss to take and leave telephone messages To raise awareness of clarity in spoken language To practice reading for gist and specific information To practice listening for gist and

2、 specific information 第3頁(yè)/共50頁(yè)Unit Overview Keeping in touch: Speaking to find out each others use of various forms of communication, readingLeaving voice mails: Listening, language focus, speaking Taking messages: listening, language focus, speaking 第4頁(yè)/共50頁(yè)Keeping in touch Vocabulary Reading quest

3、ions Text Oral practice Interview（audio）第5頁(yè)/共50頁(yè)Vocabulary1-2 international communication 國(guó)際交流 official language 官方語(yǔ)言 language skills 語(yǔ)言技能 exceed 超越 over-estimate 過(guò)高地估計(jì) manageable 便于管理 understate 輕描淡寫(xiě) culture-specific 某一文化所特有的 work environment 工作環(huán)境 the business world 商界 seminar 研討會(huì)(研究生班) management

4、管理人員 follow-up evaluation 后續(xù)評(píng)估 supplier 供應(yīng)商第6頁(yè)/共50頁(yè)Vocabulary2-2 department training budget 部門(mén)培訓(xùn)預(yù)算 deadline 最終期限 voice mail 語(yǔ)音信息 answering machine 錄音電話 （英國(guó)英語(yǔ)用 answer phone） half-year sales report 半年度銷(xiāo)售報(bào)告 complimentary ticket 免費(fèi)贈(zèng)送的票 native speaker 操本族語(yǔ)言的人 time schedule/ 時(shí)間安排表 Ericsson 全名為 Ericsson Te

5、lecommunications 瑞典愛(ài)立信電訊公司 Stockholm 斯德哥爾摩（瑞典首都） Helsinki 赫爾辛基 （芬蘭首都） Scandinavian 斯堪的納維亞（北歐地區(qū)，包括挪威，瑞典，丹麥，冰島等國(guó)家） Copenhagen 哥本哈根（丹麥?zhǔn)锥迹?Danish Telecommunications Trade Fair 丹麥電子通信交易會(huì) 第7頁(yè)/共50頁(yè)第8頁(yè)/共50頁(yè)ReadingStep 1 Read the article about using English for international business, looking for the topic s

6、entence and the key words and give a title to each paragraph.Step 2 Answer the questions about the article and check the answers.Step 3 Explain the title and some new words and useful expressions. 第9頁(yè)/共50頁(yè)Reading questions Why does Ericsson use English as its official language? What can native Engli

7、sh speakers do to communicate more effectively? Why are native English speakers unaware of the difficulties of listening to foreign languages? How does Ericsson makes its employees more aware of these difficulties?第10頁(yè)/共50頁(yè) TextText TranslationWords and expressions第11頁(yè)/共50頁(yè)Is your English too Englis

8、h? English may be the language of international business but, as Alison Thomas reports, its not only non-native speakers who need to learn how to use it effectively. lChinese第12頁(yè)/共50頁(yè)Is your English too English?1. Ask a Swedish Ericsson executive Talar du Svenska? and he may well reply Yes. But only

9、 at home. At work I speak English. Ericsson is one of a growing number of European companies that use English as their official corporate language. These companies recognize and, at the same time, increase the dominance of English as the language of international communication. Soon the number of sp

10、eakers of English as a second language will exceed that of native English speakers. Chinese第13頁(yè)/共50頁(yè)Is your English too English? 2. Although a company might use English a its official language, its employees are unlikely to be bilingual. Language trainer Jacquie Reid thinks we consistently overestim

11、ate the fluency of non-native speakers. We always assume that because their language skills are better than ours, they understand everything we say. lChinese第14頁(yè)/共50頁(yè)Is your English too English? 3. So how should we adapt our use of language and what are the common problems? Simplify it, it Reids adv

12、ice. Dont overcomplicate the message. Reduce what youre saying to manageable chunks. Reid always tells people to limit themselves to one idea per sentence. Its also important to slow down and not raise your voice. lChinese第15頁(yè)/共50頁(yè)Is your English too English? 4. Dr Jasmine Patel, a language consulta

13、nt at Europhone, says different languages also have their own approach to dialogue. The British start with idiomatic expressions such as So, should we get down to it? And understate important issues with phrase such as There could be a slight problem. They also say Thats a good idea butwhen they mea

14、n NO and they repeatedly use the word get with different meanings. And worst of all, they insist on using humour which is so culture-specific that no-one understand it. Chinese第16頁(yè)/共50頁(yè)Is your English too English ? 5. The majority of English native speakers are insensitive to the stress of trying to

15、 understand a foreign language in a work environment because they rely on business world speaking their language. At Ericsson, however, this is not the case. At the UK subsidiary, Ericsson Telecommunications, management training course include seminars on both language and cross-cultural issues. A f

16、requent comment made in follow-up evaluations is that increased awareness has improved communication and, more importantly, given participants a better understanding of their own language and how others might interpret it. Chinese 第17頁(yè)/共50頁(yè)Text translation 英語(yǔ)可能是國(guó)際商務(wù)的通用語(yǔ)言，但是，正如艾莉森英語(yǔ)可能是國(guó)際商務(wù)的通用語(yǔ)言，但是，正如

17、艾莉森托馬斯報(bào)道的那樣，并不只是母語(yǔ)不是英語(yǔ)的人才需托馬斯報(bào)道的那樣，并不只是母語(yǔ)不是英語(yǔ)的人才需要學(xué)習(xí)如何有效地使用英語(yǔ)。要學(xué)習(xí)如何有效地使用英語(yǔ)。 第18頁(yè)/共50頁(yè)Text translation 1. 如果您用瑞典語(yǔ)問(wèn)愛(ài)立信公司的瑞典主管，如果您用瑞典語(yǔ)問(wèn)愛(ài)立信公司的瑞典主管，“你是否會(huì)說(shuō)瑞典語(yǔ)？你是否會(huì)說(shuō)瑞典語(yǔ)？”他很有可能回答說(shuō)：他很有可能回答說(shuō)：“是的，但只是的，但只是在家里，工作中我說(shuō)英語(yǔ)。是在家里，工作中我說(shuō)英語(yǔ)?！痹絹?lái)越多的歐洲公司將英語(yǔ)作為正式的工作語(yǔ)言，愛(ài)立信電訊公司便是其越來(lái)越多的歐洲公司將英語(yǔ)作為正式的工作語(yǔ)言，愛(ài)立信電訊公司便是其中之一。這些公司認(rèn)同了這一現(xiàn)象，同

18、時(shí)也促進(jìn)了英語(yǔ)在國(guó)際交流中成為主要語(yǔ)言。用不了多久，英語(yǔ)作中之一。這些公司認(rèn)同了這一現(xiàn)象，同時(shí)也促進(jìn)了英語(yǔ)在國(guó)際交流中成為主要語(yǔ)言。用不了多久，英語(yǔ)作為第二語(yǔ)言的人數(shù)將大大超過(guò)英語(yǔ)做為母語(yǔ)的人數(shù)。為第二語(yǔ)言的人數(shù)將大大超過(guò)英語(yǔ)做為母語(yǔ)的人數(shù)。第19頁(yè)/共50頁(yè)Text translation 2. 雖然公司可能把英語(yǔ)定為其正式的工作語(yǔ)言，但是雇員卻不可能都具備雙語(yǔ)能力。語(yǔ)言訓(xùn)練官杰奎雖然公司可能把英語(yǔ)定為其正式的工作語(yǔ)言，但是雇員卻不可能都具備雙語(yǔ)能力。語(yǔ)言訓(xùn)練官杰奎爾爾雷德認(rèn)為：雷德認(rèn)為：“我們總是過(guò)高地估計(jì)英語(yǔ)做為外語(yǔ)使用者的語(yǔ)言流利程度。我們總是想當(dāng)然地認(rèn)為他們理我們總是過(guò)高地估計(jì)英語(yǔ)做

19、為外語(yǔ)使用者的語(yǔ)言流利程度。我們總是想當(dāng)然地認(rèn)為他們理解我們所說(shuō)的每一句話，因?yàn)樗麄兊恼Z(yǔ)言技能比我們要好。解我們所說(shuō)的每一句話，因?yàn)樗麄兊恼Z(yǔ)言技能比我們要好?！?第20頁(yè)/共50頁(yè)Text translation 3.那么，怎樣才能使我們的言詞適應(yīng)他們，而普遍存在的問(wèn)題有那些呢？雷德的建議是那么，怎樣才能使我們的言詞適應(yīng)他們，而普遍存在的問(wèn)題有那些呢？雷德的建議是“簡(jiǎn)單化您的言簡(jiǎn)單化您的言辭，辭，”“”“不要使話語(yǔ)過(guò)分復(fù)雜。把你說(shuō)的話限制在可控制的語(yǔ)段。不要使話語(yǔ)過(guò)分復(fù)雜。把你說(shuō)的話限制在可控制的語(yǔ)段。”雷德總是告戒人們，一句話只能表達(dá)雷德總是告戒人們，一句話只能表達(dá)一個(gè)意思。一個(gè)意思?！罢f(shuō)話

20、放慢速度，不要提高嗓門(mén)也很重要。說(shuō)話放慢速度，不要提高嗓門(mén)也很重要?！?第21頁(yè)/共50頁(yè)Text translation 4.歐洲電話公司的語(yǔ)言顧問(wèn)杰斯敏歐洲電話公司的語(yǔ)言顧問(wèn)杰斯敏佩特爾指出，不同的語(yǔ)言有佩特爾指出，不同的語(yǔ)言有其特有的對(duì)話方式。其特有的對(duì)話方式。英國(guó)人往往以類(lèi)似那么，我們就談點(diǎn)正經(jīng)的吧這樣的俗語(yǔ)來(lái)開(kāi)始一個(gè)話題，而重要的事情則被輕描淡寫(xiě)為：可能出了點(diǎn)小問(wèn)題。他們還會(huì)說(shuō)那主意不錯(cuò)，不過(guò)而實(shí)際上這意味著拒絕；他們反復(fù)用get這個(gè)詞來(lái)表達(dá)不同的意思。最糟糕的是，他們固執(zhí)地使用沒(méi)有人能理解的幽默，因?yàn)檫@種幽默是在特定的文化里才有的。” 第22頁(yè)/共50頁(yè)第23頁(yè)/共50頁(yè)第24頁(yè)/

21、共50頁(yè)Text translation 5. 盡管強(qiáng)調(diào)在工作環(huán)境中要學(xué)會(huì)一種外語(yǔ)，大多數(shù)以英語(yǔ)為母盡管強(qiáng)調(diào)在工作環(huán)境中要學(xué)會(huì)一種外語(yǔ)，大多數(shù)以英語(yǔ)為母語(yǔ)的人對(duì)此卻毫無(wú)反應(yīng)，因?yàn)樗麄儗?duì)商界中使用自己的母語(yǔ)有語(yǔ)的人對(duì)此卻毫無(wú)反應(yīng)，因?yàn)樗麄儗?duì)商界中使用自己的母語(yǔ)有一種依賴(lài)性。但是在愛(ài)立信公司，情況并非如此。在愛(ài)立信電一種依賴(lài)性。但是在愛(ài)立信公司，情況并非如此。在愛(ài)立信電子通訊公司的英國(guó)子公司里，管理人員培訓(xùn)課程中包含了語(yǔ)言子通訊公司的英國(guó)子公司里，管理人員培訓(xùn)課程中包含了語(yǔ)言和跨文化問(wèn)題兩個(gè)方面的研討會(huì)。在其后續(xù)的評(píng)估中，常見(jiàn)的和跨文化問(wèn)題兩個(gè)方面的研討會(huì)。在其后續(xù)的評(píng)估中，常見(jiàn)的一個(gè)評(píng)語(yǔ)是：語(yǔ)言

22、文化意識(shí)的提高促進(jìn)了交流，更為重要的是，一個(gè)評(píng)語(yǔ)是：語(yǔ)言文化意識(shí)的提高促進(jìn)了交流，更為重要的是，它使參加者更好地理解自己的母語(yǔ)，并了解別人怎樣來(lái)理解它。它使參加者更好地理解自己的母語(yǔ)，并了解別人怎樣來(lái)理解它。 第25頁(yè)/共50頁(yè)Words and expressions 1-4 Ask aand是一個(gè)慣用語(yǔ)，相當(dāng)于if you ask，you will,實(shí)際上這是一個(gè)省略了if的條件從句，在If 省略的時(shí)候，主句必須由 and 來(lái)連接，比如：Practice speaking English more, and you will improve your oral English quickl

23、y.多說(shuō)英語(yǔ)，那么你的英語(yǔ)口語(yǔ)提高就會(huì)很快。 And he may well reply這里的well作副詞，表示“在很大程度上”，“遠(yuǎn)遠(yuǎn)地”，例如： He is well past forty.他已經(jīng)四十多歲了。又比如：He sat well back in his chair.他在椅子上坐得很靠后。 第26頁(yè)/共50頁(yè)Words and expressions 2-4 Dominance:意思是“占據(jù)統(tǒng)治地位”。形容詞形式是：dominant. Peace was the dominant theme of the conference. 和平是大會(huì)的首要議題。 Exceed:超過(guò)的意思。

24、比如：If your liabilities exceed your assets, you may go bankrupt. 如果你所負(fù)的債務(wù)超過(guò)你的資產(chǎn)，你就會(huì)破產(chǎn)。 Over-estimate, over-complicate 注意這兩個(gè)單詞的構(gòu)詞法，英語(yǔ)中的前綴，over-含有“過(guò)分”，“過(guò)于”的意思，其他例子還有：oversleep睡過(guò)頭，overheat溫度加得過(guò)高，overact 行動(dòng)，舉止過(guò)分等等。與此相反的前綴是under-，表示，“過(guò)低”，“低于”。例如：underestimate 過(guò)低估計(jì)，underact 表演不充分，underfeed喂食太少。第27頁(yè)/共50頁(yè)Wor

25、ds and expressions 3-4 Limit themselves to“把限制在”，注意，這里的to 是介詞，后面必須跟名詞性詞組，例如：As the supply of tea is running short, we must limit each person to one cup.由于茶水供應(yīng)不足，每個(gè)人只限一杯。 Worst of all “最糟糕的是”，例如：Worst of all, he had no hope of shaking her resolution.最糟糕的是，他沒(méi)有指望能動(dòng)搖她的決心。 Insist on “.堅(jiān)持”，注意，insist的用法，in

26、sist on/upon sth./doing sth.,例如：I insist on his coming with us. 我堅(jiān)持他和我們一起來(lái)。Insist 后面也可跟 that 引導(dǎo)的從句：They insisted that she(should)be invited. 他們堅(jiān)持要邀請(qǐng)她。 Insist 的詞義與persist相近似，但必須注意的是persist必須與介詞in 連用：persist in sth./doing sth.“堅(jiān)持做某事”。當(dāng)persist跟that引導(dǎo)的從句時(shí)，它的意思就發(fā)生變化，表示“堅(jiān)持說(shuō)”，“反復(fù)說(shuō)”，例如：He persisted that he

27、was innocent of the crime.他堅(jiān)持說(shuō)自己沒(méi)犯罪。第28頁(yè)/共50頁(yè)Words and expressions 4-4 Be insensitive to “缺乏反應(yīng)的，”“對(duì)不敏感”，例如：insensitive to the needs of the customers. 對(duì)顧客的要求不敏感。 Rely on / upon sth 注意這一詞組的用法。后面可以是接名詞或代詞，比如，She relies on her parents for tuition. 她的學(xué)費(fèi)依賴(lài)她的父母。還有，這個(gè)詞組的后面也可以跟不定式。比如：You may rely on me to he

28、lp you. 你可以依靠我來(lái)幫你。也可以跟復(fù)合結(jié)構(gòu)，例如:Dont rely on my/me helping you.不要指望我來(lái)幫你，文章中的rely on the business world speaking their language 是最后一種用法。 第29頁(yè)/共50頁(yè)Oral practice the fast speed makes it difficult to follow 語(yǔ)速太快跟不上 local accent 地方口音 idiomatic language 俗語(yǔ) fail to understand the slang expressions 不能理解俚語(yǔ) dif

29、ference in cultural background create barriers in communication 文化背景差異造成交際障礙 cannot appreciate English culture-specific humor 不能欣賞英語(yǔ)文化中特有的幽默。what do you find difficult about understanding native English speakers?參考詞匯和表達(dá)第30頁(yè)/共50頁(yè)Interview listen The evolving English language Impact on news organizati

30、ons and their audience The full meaning of spam Text messaging 第31頁(yè)/共50頁(yè)Leaving voice mails Listening practice Language points Oral practice Supplementary reading Audio material第32頁(yè)/共50頁(yè)Leaving voice mail Listening 1 Step1 Read the requirement of the exercise and guess the content of the five voice

31、mail. Listen to the tape and try to match the right items. Step 2 Listen to the tape again and check the answersStep 3 Listen to the tape for a third time while reading the tapescripts and correct the answers.第33頁(yè)/共50頁(yè)Word tips 1. Im afraid its not going to work out because of deadline here. 因?yàn)槲矣泄ぷ饕?/p>

32、趕期限，恐怕那個(gè)時(shí)間不合適 2. Could you get back to me asap? 您可以盡快回電話給我嗎？ 3. I think the time schedule looks a bit on the optimistic side, as well. 時(shí)間安排看來(lái)可行。第34頁(yè)/共50頁(yè)Listening practice Frida Andersson, a manager at Sanderlin AB in Stockholm, receives five voice mails. Listen and decide what each speaker is tryin

33、g to do. Which of the calls do you find difficult to understand? Why? 第35頁(yè)/共50頁(yè)Language points Dont forget Leaving answering machine message When we leave messages, it is important to be every clear. Prepare the listener for the messages This is Frank Larson from Scandinavian Conferences. Its 9.30 o

34、n Wednesday morning. Im ringing about the sales report. Make requests simple and polite Could you send me the report, please? Could you please call me back? Give clear contact information Im in Helsinki until Friday. My telephone number is 346766 第36頁(yè)/共50頁(yè)Oral Practice Work in pairs. Look at the tap

35、escript and choose one of the difficult messages. Make it easier to understand. 第37頁(yè)/共50頁(yè)Supplementary reading1-5 Opportunity or “The Black Hole of Calcutta” “Hi, this is Mike Simmons. Im away from my desk right now, so please leave a detailed message and Ill call you right back.” Dont bet on it! Th

36、e research results are in and the news is not good. Personal experience and hundreds of interviews with both callers and receivers of voice mail clearly state that a high percentage of voice mails will not be returned. Why? Its really pretty basic when you think about it. Unless you either know the

37、person leaving the voice mail or the message is terribly compelling, why would anyone bother to respond? Time is too precious for the decision maker to “waste time returning unsolicited phone calls!” So that brings up a question. Should you even leave a message? Its Your Call! There are two schools

38、of thought. Some sales professionals always leave a message on the theory that any sales contact is at least a brief introduction, and there is the hope that the call might get returned. Others hang up because they are convinced that voice mail simply doesnt work. So whos right? Leave a message or d

39、ont leave a message, the debate goes on! Voice Mail 第38頁(yè)/共50頁(yè)Supplementary reading2-5 First off, as few as 10 percent of the prospects you call will return a “cold call” voice mail. So the odds arent very good for the caller. The world is flooded with voice mail, e-mail and regular mail. Unless a bu

40、sinessperson is absolutely fascinated by the first words out of your mouth, he or she will hit the erase button and youre history. Think about it for a moment. How many “cold call” voice mails do you return at home or at the office? Not many, Ill bet. And why dont you? Too little time to do the real

41、ly important things, dont want to waste time, dont know the person or company calling, the list goes on. But people do return certain voice mail messages. In fact, if you employ some logic and straight thinking, your call-back rate can go as high as 50 percent. The simple fact is this, voice mail ca

42、n and does work for many successful salespeople. Make It Work-Learn the Basics Persistence Voice Mail Opportunity or “The Black Hole of Calcutta” Voice Mail Facts 第39頁(yè)/共50頁(yè)Supplementary reading3-5 set appointments for a living say to call back up to seven times. That seems like a lot, but it works.

43、Studies show that your “hit rate” will improve after four or five calls, perhaps because the prospect now realizes you are serious about the call. However, while persistence can pay off, its still a numbers game, with a low probability of success. The Power of Unique Connect To get your foot in the

44、“telephone door,” you also need what I call a “Unique Connect.” A Unique Connect is any bit of information that establishes an immediate and positive rapport between you and your prospect. Its your ticket to a conversation, an appointment and (hopefully) an eventual sale. Unique Connects, ranked in

45、order of effectiveness, can include: A referral from someone your prospect knows personally and/or professionally. The name of a mutual friend or associate. This is the next best entre, after a referral, into any business relationship. Any revealing insight or information you have developed about th

46、e clients company, industry or competitive situation. A new product, idea or solution that translates directly into compelling benefits for the prospect and which can be stated quickly. Mutual customers or business relationships, around which you have helpful insight for your prospect. Who doesnt wa

47、nt help in selling their products and services? An industry report, article, or work samples that you really think your prospect will find interesting. Voice Mail Opportunity or “The Black Hole of Calcutta”第40頁(yè)/共50頁(yè)Supplementary reading4-5 You should be able to state your Unique Connect for each pro

48、spect in less than 15 seconds. If you cannot find a Unique Connect of any kind, leaving a voice mail may not be worth your time. So, the key is a Unique Connect and a message that is brief. Short and Sweet How long should a voice mail be? No longer than 30 seconds, and less if possible. You should w

49、rite out your voice mail messages. Time it. Practice it. Revise it. A winning voice mail will consist of the following: A quick introductionyour name and your company (6-8 seconds); Your Unique Connect (12-15 seconds); and A clear, time-referenced call to action and phone number (8-10 seconds). Here

50、s how it might sound: “This is Bob Heckman with the Allen Group. Bill Evans suggested I call you. Weve been able to reduce his inventory costs by 16 percent and Bill thought you would be interested in our approach. Ill call you Thursday at 2 p.m. to set an appointment. My number isI look for-ward to

51、 talking with you.” That, for my money, is an effective voice mail. Lets review the approach. Quick introduction to take the mystery away. The Unique Connect with a real reason to talk, and a specific call to action. Thats it, very directand very professional. Now you need to prepare your own messag

52、e and work with your sales team to develop a voice mail approach that gets results. Your introduction and closing will be very similar in each call. But your Unique Connect will vary and you want it to be the strongest part of your voice mail message. Practice Makes Perfect How good is your voice ma

53、il presentation? Lets find out. After you get home tonight, call your office and leave your voice mail message. Tomorrow morning grab a cup of Voice Mail Opportunity or “The Black Hole of Calcutta”第41頁(yè)/共50頁(yè)Supplementary reading5-5 coffee, check for voice mail messages, then listen to yours with a cr

54、itical ear. Is your voice mail clear, concise and compelling? Ask several colleagues to critique your voice mail. Was it enthusiastic and compelling? Listen to their input with an open mind, dont take it personally. This is no time to get defensive. Ask for very specific critique; what was good, wha

55、t was not so good. You can now make changes that will enhance your message. Successful salespeople constantly assess and refine their core messaging. Apply that principle to your voice mail efforts. Train Your Team If you manage a sales organization, you can use this same approach on a larger scale.

56、 At your next sales meeting, describe a basic sales situation to your group, then without any other guidance have them script and record a basic voice mail message. My guess is youll get a lot of messages that are too long. Some will be good and some will be downright terrible. Watch for talking too

57、 fast and ramming the phone number in so fast no one could possibly have time to write it down. Ask each person for input and ideas. Get your group together to review their efforts. Remember, this is not a bashing session. Its designed to provide everyone with a good set of messages, an understandin

58、g of the template youre encouraging them to use, and a chance to brainstorm with the other sales people. As a review, go over the basics of successful voice mail, including the 30-second rule, the elements of a good message, how to review and polish the message, and the power of repeated calls. Oh,

59、and one other thing. When you get the appointment, ask your prospect how you came across on voice mail and what he or she thinks is the best approach to get a return phone call. Youll be amazed at their willingness to give you very helpful input. Remember, theyre probably struggling with how to leave great voice mails themselves! 第42頁(yè)/共50頁(yè)Audio material 電話英語(yǔ)簡(jiǎn)明課程