電大廣告法規(guī)與管理03任務(wù)30小抄

1、 電大廣告法規(guī)與管理03任務(wù)_0030一、填空題（共 5 道試題，共 15 分。）1. 發(fā)布印刷品廣告，不得妨礙 公共秩序 、 社會(huì)生活 及人民生活。2. 廣告管理施行細(xì)則規(guī)定，無(wú)證照或超越經(jīng)營(yíng)范圍經(jīng)營(yíng)廣告業(yè)務(wù)的，取締其非法經(jīng)營(yíng)活動(dòng)，沒(méi)收 非法所得 ，處 5000 元以下罰款。3. 廣告審查主管機(jī)關(guān)對(duì)廣告內(nèi)容審查的程序，主要包括 申請(qǐng) 、 審查 、審查決定 等三個(gè)階段。4. 廣告監(jiān)管法律調(diào)整 廣告經(jīng)營(yíng)關(guān)系 ， 廣告宣傳關(guān)系 ， 廣告監(jiān)督管理關(guān)系 三種廣告關(guān)系。5. 廣義的廣告管理主要包括五個(gè)方面，即 廣告主的廣告管理 ， 廣告行業(yè)自我管理 ， 廣告經(jīng)營(yíng)者對(duì)廣告的經(jīng)營(yíng)管理 ， 國(guó)家對(duì)廣告的管理

2、， 社會(huì)對(duì)廣告的監(jiān)督 。二、名詞解釋（共 5 道試題，共 25 分。）廣告業(yè)務(wù)檔案答:廣告業(yè)務(wù)檔案是許經(jīng)營(yíng)者在承辦廣告業(yè)務(wù)中形成的,供保存?zhèn)洳榈膹V告文字圖像證明文件審查記錄及其有關(guān)的各種原始記錄.2. 廣告監(jiān)督管理答:廣告監(jiān)督管理簡(jiǎn)稱廣告監(jiān)督,是政府廣告監(jiān)督管理機(jī)關(guān)依據(jù)法律法規(guī)行使國(guó)家授予的職權(quán),對(duì)廣告活動(dòng)全過(guò)程進(jìn)行監(jiān)督檢查控制和指導(dǎo)的工作.3. 廣告代理制答:廣告代理制是指在廣告經(jīng)營(yíng)活動(dòng)中，廣告主委托廣告公司進(jìn)行廣告策劃和實(shí)施，廣告媒介通過(guò)廣告公司承攬廣告業(yè)務(wù)，廣告公司處于核心地位的經(jīng)營(yíng)體制。 4. 臨時(shí)性廣告經(jīng)營(yíng)答:臨時(shí)性廣告經(jīng)營(yíng)是指某項(xiàng)活動(dòng)的主辦單位，面向社會(huì)籌集資金，并在活動(dòng)中為出資者

3、提供廣告服務(wù)的經(jīng)營(yíng)行為。5. 行政處罰答:行政處罰是工商行政管理機(jī)關(guān)對(duì)違反廣告管理法規(guī)的廣告市場(chǎng)主體，依照行政程序和權(quán)限所給予的行政制裁。3、 簡(jiǎn)答題（共 3 道試題，共 30 分。）內(nèi)資專業(yè)性廣告經(jīng)營(yíng)企業(yè)應(yīng)當(dāng)具備的條件答：內(nèi)資專業(yè)性廣告經(jīng)營(yíng)企業(yè)除應(yīng)當(dāng)具備中華人民共和國(guó)公司法等企業(yè)注冊(cè)登記法規(guī)所規(guī)定的條件外，還應(yīng)當(dāng)具備相應(yīng)的廣告經(jīng)營(yíng)資質(zhì)條件： 1、有與廣告經(jīng)營(yíng)范圍相適應(yīng)的經(jīng)營(yíng)管理人員、策劃設(shè)計(jì)人員、制作人員、市場(chǎng)調(diào)查人員（以上人員均須取得廣告專業(yè)技術(shù)崗位資格證書）、財(cái)會(huì)人員，其中專業(yè)人員應(yīng)當(dāng)具有大專以上學(xué)歷的，不少于從業(yè)人數(shù)的2/3。 2、有與廣告設(shè)計(jì)、制作、代理業(yè)務(wù)相適應(yīng)的資金、設(shè)備和經(jīng)營(yíng)場(chǎng)

4、所。注冊(cè)資本不少于50萬(wàn)元人民幣，經(jīng)營(yíng)場(chǎng)所不少于100平方米。 3、有與廣告經(jīng)營(yíng)范圍相適應(yīng)的經(jīng)營(yíng)機(jī)構(gòu)及廣告經(jīng)營(yíng)管理制度。 有2名以上取得廣告審查員證的專職廣告審查人員中外合資、合作廣告企業(yè)應(yīng)當(dāng)具備的條件？答:根據(jù)關(guān)于設(shè)立外商投資廣告企業(yè)的若干規(guī)定，設(shè)立外商投資廣告企業(yè)， 除符合 有關(guān)法律、法規(guī)及內(nèi)資廣告公司一般資質(zhì)條件外，還應(yīng)具備以下條件：1、合營(yíng)各方必須是具有一定規(guī)模的以經(jīng)營(yíng)廣告業(yè)務(wù)為主的企業(yè)法人.從經(jīng)營(yíng)時(shí)間上, 廣 告企業(yè)一般應(yīng)成立一年以上。2、能夠引進(jìn)國(guó)際先進(jìn)的廣告制作技術(shù)和設(shè)備。3、具有市場(chǎng)調(diào)查、廣告策劃和廣告效果測(cè)定等能力。4、能夠在廣告策劃、創(chuàng)意、設(shè)計(jì)、制作和經(jīng)營(yíng)管理等方面培訓(xùn)中國(guó)

5、職員。5、注冊(cè)資本不低于30萬(wàn)美元，且外方投資比例不高于中方。國(guó)際商會(huì)廣告自律準(zhǔn)則的一般標(biāo)準(zhǔn)是什么？答:答：（）公平； （）誠(chéng)實(shí)； （）比較，對(duì)比廣告不得產(chǎn)生誤導(dǎo)作用，對(duì)比廣告的內(nèi)容應(yīng)以具體事實(shí)為基礎(chǔ)，不得以不正當(dāng)?shù)氖侄芜x擇對(duì)比點(diǎn)； （）證明； （）貶低； （）保護(hù)人身權(quán)； （）信譽(yù)宣傳； （）模仿；4、 案例分析題（共 1 道試題，共 30 分。）某圖片社和某畫報(bào)出版社簽訂合同，約定共同出版國(guó)際采購(gòu)一書，該圖片社在未取得臨時(shí)性廣告經(jīng)營(yíng)許可證情況下，從事廣告經(jīng)營(yíng)活動(dòng)，在國(guó)際采購(gòu)一書中發(fā)布了大量廣告，現(xiàn)該書已出版發(fā)行，當(dāng)事人共收取廣告費(fèi)666888元，支付印刷費(fèi)400600元，交稅60000元。

6、有廣告樣刊、合同、價(jià)格表、征稿通知、廣告收費(fèi)發(fā)票、當(dāng)事人陳述、檢查和詢問(wèn)筆錄為證。請(qǐng)分析：1、本案例中存在幾種違法行為？有幾個(gè)責(zé)任者，主次責(zé)任應(yīng)如何劃分？2、應(yīng)依據(jù)哪部法律和法規(guī)進(jìn)行處罰？非法所得如何確定？如何對(duì)違法行為的責(zé)任者進(jìn)行處罰？提示：答題框內(nèi)不能輸入超過(guò)2000個(gè)字符。如果超過(guò)2000字符，請(qǐng)使用附件上傳功能。答:1本安有兩個(gè)責(zé)任人,某圖片社負(fù)責(zé)主要責(zé)任,某畫報(bào)出版社負(fù)次要責(zé)任. 2當(dāng)事人違反了的規(guī)定,已構(gòu)成超越經(jīng)營(yíng)范圍經(jīng)營(yíng)廣告業(yè)務(wù)的行為. 非法所得為當(dāng)事人所收取的廣告費(fèi)減去所付印刷費(fèi)和稅金共計(jì)206000元. 工商行政管理機(jī)關(guān)可以對(duì)責(zé)任人作如下處罰: (1)責(zé)令停止非法經(jīng)營(yíng)活動(dòng);

7、(2)沒(méi)收非法所得2060000元 (3)罰款5000元以下.winger tuivasa-sheck, who scored two tries in the kiwis 20-18 semi-final win over england, has been passed fit after a lower-leg injury, while slater has been named at full-back but is still recovering from a knee injury aggravated against usa.both sides boast 100% rec

8、ords heading into the encounter but australia have not conceded a try since josh charnleys effort in their first pool match against england on the opening day.aussie winger jarryd hayne is the competitions top try scorer with nine, closely followed by tuivasa-sheck with eight.but it is recently name

9、d rugby league international federation player of the year sonny bill williams who has attracted the most interest in the tournament so far.the kiwi - with a tournament high 17 offloads - has the chance of becoming the first player to win the world cup in both rugby league and rugby union after triu

10、mphing with the all blacks in 2011.id give every award back in a heartbeat just to get across the line this weekend, said williams.the (lack of) air up there watch mcayman islands-based webb, the head of fifas anti-racism taskforce, is in london for the football associations 150th anniversary celebr

11、ations and will attend citys premier league match at chelsea on sunday.i am going to be at the match tomorrow and i have asked to meet yaya toure, he told bbc sport.for me its about how he felt and i would like to speak to him first to find out what his experience was.uefa hasopened disciplinary pro

12、ceedings against cskafor the racist behaviour of their fans duringcitys 2-1 win.michel platini, president of european footballs governing body, has also ordered an immediate investigation into the referees actions.cska said they were surprised and disappointed by toures complaint. in a statement the

13、 russian side added: we found no racist insults from fans of cska. baumgartner the disappointing news: mission aborted.the supersonic descent could happen as early as sunda.the weather plays an important role in this mission. starting at the ground, conditions have to be very calm - winds less than

14、2 mph, with no precipitation or humidity and limited cloud cover. the balloon, with capsule attached, will move through the lower level of the atmosphere (the troposphere) where our day-to-day weather lives. it will climb higher than the tip of mount everest (5.5 miles/8.85 kilometers), drifting eve

15、n higher than the cruising altitude of commercial airliners (5.6 miles/9.17 kilometers) and into the stratosphere. as he crosses the boundary layer (called the tropopause),e can expect a lot of turbulence.the balloon will slowly drift to the edge of space at 120,000 feet ( then, i would assume, he w

16、ill slowly step out onto something resembling an olympic diving platform.they blew it in 2008 when they got caught cold in the final and they will not make the same mistake against the kiwis in manchester.five years ago they cruised through to the final and so far history has repeated itself here -

17、the last try they conceded was scored by englands josh charnley in the opening game of the tournament.that could be classed as a weakness, a team under-cooked - but i have been impressed by the kangaroos focus in their games since then.they have been concentrating on the sort of stuff that wins you

18、tough, even contests - strong defence, especially on their own goal-line, completing sets and a good kick-chase. theyve been great at all the unglamorous stuff that often goes unnoticed in the stands but not by your team-mates.it is as though their entire tournament has been preparation for the final.in johnathan thurston, cooper cronk, cameron smith and either billy slater or greg inglis at full-back they have a spine that is unmatched in rugby league. they have played in so many high-pressure games - a pricele