戴維戰(zhàn)略管理：理論與案例——獲取競(jìng)爭(zhēng)優(yōu)勢(shì)的方法第14版英文第10章商業(yè)倫理、社會(huì)責(zé)任和環(huán)境可持續(xù)

1、Business Ethics/Social Responsibility/EnvironmentalSustainability,Chapter Ten,Copyright 2013 Pearson Education, Inc. publishing as Prentice Hall,10-2,Chapter Objectives,Explain why good ethics is good business in strategic management. Explain how firms can best ensure that their code of business eth

2、ics guides decision making instead of being ignored. Explain why whistle-blowing is important to encourage in a firm. Discuss the nature and role of corporate sustainability reports.,Copyright 2013 Pearson Education, Inc. publishing as Prentice Hall,10-3,Chapter Objectives (cont.),Discuss specific w

3、ays that firms can be good stewards of the natural environment. Explain ISO 14000 and 14001. Discuss recent trends in bribery law.,Copyright 2013 Pearson Education, Inc. publishing as Prentice Hall,10-4,A Comprehensive Strategic-Management Model,Copyright 2013 Pearson Education, Inc. publishing as P

4、rentice Hall,10-5,Social Responsibility,Environmental Sustainability,Social responsibility actions an organization takes beyond what is legally required to protect or enhance the well-being of living things Sustainability the extent that an organizations operations and actions protect, mend, and pre

5、serve rather than harm or destroy the natural environment,Copyright 2013 Pearson Education, Inc. publishing as Prentice Hall,10-6,Business Ethics,Business ethics principles of conduct within organizations that guide decision-making and behavior,Copyright 2013 Pearson Education, Inc. publishing as Pr

6、entice Hall,10-7,Seven Principles of Admirable Business Ethics,Copyright 2013 Pearson Education, Inc. publishing as Prentice Hall,10-8,Code of Business Ethics,To ensure that the code of ethics is read, understood, believed, and remembered, periodic ethics workshops are needed to sensitize people to

7、workplace circumstances in which ethics issues may arise,Copyright 2013 Pearson Education, Inc. publishing as Prentice Hall,10-9,An Ethics Culture,Whistle-blowing refers to policies that require employees to report any unethical violations they discover or see in the firm,Copyright 2013 Pearson Educ

8、ation, Inc. publishing as Prentice Hall,10-10,An Ethics Culture,Ethics training programs should include messages from the CEO or owner of the business emphasizing ethical business practices, the development and discussion of codes of ethics, and procedures for discussing and reporting unethical beha

9、vior,Copyright 2013 Pearson Education, Inc. publishing as Prentice Hall,10-11,Bribes,Bribery the offering, giving, receiving, or soliciting of any item of value to influence the actions of an official or other person in discharge of a public or legal duty is a crime in most countries of the world, i

10、ncluding the United States,Copyright 2013 Pearson Education, Inc. publishing as Prentice Hall,10-12,Social Responsibility,Ralph Nader proclaims that organizations have tremendous social obligations,Milton Friedman asserts that organizations have no obligation to do any more for society than is legal

11、ly required,Copyright 2013 Pearson Education, Inc. publishing as Prentice Hall,10-13,Social Policy,Social policy concerns what responsibilities the firm has to employees, consumers, environmentalists, minorities, communities, shareholders, and other groups Firms should strive to engage in social act

12、ivities that have economic benefits,Copyright 2013 Pearson Education, Inc. publishing as Prentice Hall,10-14,Environmental Sustainability,Employees, consumers, governments, and society are especially resentful of firms that harm rather than protect the natural environment Conversely people today are

13、 especially appreciative of firms that conduct operations in a way that mends, conserves, and preserves the natural environment,Copyright 2013 Pearson Education, Inc. publishing as Prentice Hall,10-15,The Top 20 Companies in the World on Sustainability,Copyright 2013 Pearson Education, Inc. publishi

14、ng as Prentice Hall,10-16,Lack of Standards Changing,Uniform standards defining environmentally responsible company actions are rapidly being incorporated into our legal landscape It has become more and more difficult for firms to make “green” claims when their actions are not substantive, comprehen

15、sive, or even true,Copyright 2013 Pearson Education, Inc. publishing as Prentice Hall,10-17,Managing Environmental Affairs in the Firm,Environmental strategies can include: developing or acquiring green businesses divesting or altering environment-damaging businesses striving to become a low-cost pr

16、oducer through waste minimization and energy conservation pursuing a differentiation strategy through green-product features,Copyright 2013 Pearson Education, Inc. publishing as Prentice Hall,10-18,Reasons Why Firms Should “Be Green”,Consumer demand for environmentally safe products and packages is

17、high. Public opinion demanding that firms conduct business in ways that preserve the natural environment is strong. Environmental advocacy groups now have over 20 million Americans as members. Federal and state environmental regulations are changing rapidly and becoming more complex.,Copyright 2013

18、Pearson Education, Inc. publishing as Prentice Hall,10-19,Reasons Why Firms Should “Be Green”,More lenders are examining the environmental liabilities of businesses seeking loans. Many consumers, suppliers, distributors, and investors shun doing business with environmentally weak firms. Liability su

19、its and fines against firms having environmental problems are on the rise.,Copyright 2013 Pearson Education, Inc. publishing as Prentice Hall,10-20,Be Proactive, Not Reactive,A proactive policy views environmental pressures as opportunities and includes such actions as developing green products and

20、packages, conserving energy, reducing waste, recycling, and creating a corporate culture that is environmentally sensitive.,Copyright 2013 Pearson Education, Inc. publishing as Prentice Hall,10-21,ISO 14000/14001 Certification,The ISO 14000 family of standards concerns the extent to which a firm min

21、imizes harmful effects on the environment caused by its activities and continually monitors and improves its own environmental performance.,Copyright 2013 Pearson Education, Inc. publishing as Prentice Hall,10-22,ISO 14000/14001 Certification,ISO 14001 is a set of standards adopted by thousands of f

22、irms worldwide to certify to their constituencies that they are conducting business in an environmentally friendly manner Results in an environmental management system,Copyright 2013 Pearson Education, Inc. publishing as Prentice Hall,10-23,Major Requirements of an EMS,Show commitments to prevention

23、 of pollution, continual improvement in overall environmental performance, and compliance with all applicable statutory and regulatory requirements,Copyright 2013 Pearson Education, Inc. publishing as Prentice Hall,10-24,Major Requirements of an EMS,Identify all aspects of the organizations activities, products, and services that could have a significant impact on the environment, including those that are not regulated,Copyright 2013 Pearson Education, Inc. publishing as Prentice