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Dear John Can you email me a short report on Dormer Beds and Sunapa I don t need all the information just the important things Something about each company Their image Anything else that is important We are going to talk about new clients tomorrow at the monthly meeting so can you email me back today Thanks Mike Thompson Sales Director Dear Mike Here is the short report you requested Dormer Beds Dormer Beds employs 4 000 people in six factories in the U S The headquarters is in Chicago Dormer Beds is growing and the company plans to open another factory in Philadelphia in 2006 The company s image is that it makes good cheap beds Sunapa Sunapa makes good quality beds at a high price The beds are luxury items and popular with the rich and famous Sunapa is known for excellent service and fast delivery At this time we recommend Dormer Beds Dormer Bed s management would like to begin talks immediately If you need any more information please let me know With regards John Thorne Research and Development Team Dear Jane Here is the short report you requested Taski Chairs Taski Chairs employs 6 000 people in 12 factories in Thailand The headquarters is in Bangkok Taski Chairs is growing and the company plans to open another factory in Changmai next year The company s image is that it makes good colorful chairs Luxor Chairs Luxor Chairs makes good quality chairs at a high price The chairs are luxury items and popular all over the world Luxor Chairs is known for excellent service and fast delivery At this time we recommend Luxor Chairs Their management would like to arrange a meeting If you need any more information please let me know With regards Jack Pollard Research Department Dear Janet Can you email me a short report on Banberry Sweets Choclux Co for the weekly meeting tomorrow This is what I need to know Brief details about the company Position in the market Anything else that is important Can you get the report to me by the end of the day Thanks Helen Rogers Marketing Director Dear Helen Here is the short report you requested Banberry Sweets Banberry Sweets is the market leader in children s chocolate It produces a wide range of chocolate bars varying from special production of one off items the Millennium Bar to mass market items Cheap and high profile Choclux Co Targets adults Choclux Co specializes in high quality and high price chocolate bars but is looking to diversify It will open eight new outlets in 2005 There are currently 42 U S outlets It has an excellent profile with well known television advertising campaigns Overall we recommend Choclux Co It is well suited to our current strategy If you need any more information please let me know With regards Janet Smith Sales and Marketing Assistant If a company produces a wide range of a particular product it makes many different kinds of the product For example They produce a wide range of beds made from wood metal plastic and glass You use varying from to to show the big difference in the type of goods or services that a company makes and sells For example The company makes hi tech electronic products varying from computers to personal stereos To target something or someone means you talk to or sell to a particular group of people For example This magazine targets people aged between 45 and 55 If a company specializes in something it mostly or only produces this particular product For example Ferrari specializes in high quality sports cars If a company is is looking to diversify it wants to produce different products in the future A company diversifies into something For example Our car company is looking to diversify into making airplanes If a company or person has an excellent profile all the information you have about the company or person is positive and or meets your needs For example This university graduate has an excellent profile Should we interview him for the job If something is well suited to something it matches works well or looks good with another thing For example This company s approach to business is well suited to our own Introduction Begin by saying that you are writing to give a report One short sentence is enough Useful Language Here is the short report you requested Please find below the short report you asked for Information about company 1 Put the name of the first company as a heading You should do this in bold font to make it clear Don t write everything you know about a company Use the title of the report to help you choose the most important points You should include information like the company s position in the market its size the type of product it specializes in its target market and its image In an email report you do not have to write full sentences You can use notes Useful Language Banberry Sweets is the market leader in children s chocolate It produces a wide range of chocolate bars varying from special production of one off items to mass market items Cheap and high profile Information about company 2 Put the name of the second company as a heading You should do this in bold font to make it clear Don t write everything you know about a company Use the title of the report to help you choose the most important points You should include information like the company s position in the market its size the type of product it specializes in its target market and its image Useful Language It targets adults Chocolux Co specializes in high quality and high price

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