英語(yǔ)專(zhuān)業(yè)術(shù)語(yǔ)Unit1-6.docx

Unit1business plan 商業(yè)計(jì)劃 customer service 顧客服務(wù)fraud 詐騙 mutual fund 共有資金，合股企業(yè)on-demand 隨需響應(yīng) road map 藍(lán)圖，計(jì)劃transaction 交易 undercaptitalization 資本不足work force 勞動(dòng)力loyal customer 回頭客，忠誠(chéng)的顧客 bargain-hunters 買(mǎi)便宜貨的人business landscape 商業(yè)格局，商業(yè)環(huán)境 close substitute功能接近的替代品competitive advantage競(jìng)爭(zhēng)優(yōu)勢(shì) competitive dynamics競(jìng)爭(zhēng)的態(tài)勢(shì)entrepreneur企業(yè)家 free enterprise 自由企業(yè)制度mutual fund共同資金 price sensitive/insensitive對(duì)價(jià)格（不）敏感的price targeting區(qū)別定價(jià)戰(zhàn)略 pricing定價(jià)sales force銷(xiāo)售隊(duì)伍 social networking site（SNS）社交網(wǎng)站stockholder股東 target audience目標(biāo)受眾workforce勞動(dòng)力 workplace工作場(chǎng)所Unit2advertising廣告 business philosophy經(jīng)營(yíng)理念established brand知名品牌 event marketing事件營(yíng)銷(xiāo)exclusive distribution獨(dú)家經(jīng)銷(xiāo) marketing communication營(yíng)銷(xiāo)傳播marketing manager營(yíng)銷(xiāo)經(jīng)理 marketing營(yíng)銷(xiāo)personal selling個(gè)人銷(xiāo)售 promotion推廣，促銷(xiāo)public relations公共關(guān)系 sales promotion促銷(xiāo)target market目標(biāo)市場(chǎng) venture capital firm風(fēng)險(xiǎn)投資公司the act of sales銷(xiāo)售行為 manage customer relationship客戶(hù)關(guān)系管理satisfy consumer requirement滿(mǎn)足消費(fèi)者需求manipulate the tool of marketing操縱市場(chǎng)工具entice consumers to buy products誘導(dǎo)消費(fèi)者購(gòu)買(mǎi)產(chǎn)品effective marketing有效營(yíng)銷(xiāo) ideal target market理想的目標(biāo)市場(chǎng)promote products促銷(xiāo)產(chǎn)品 maximize interest利益最大化the packaging of product產(chǎn)品包裝the design and manufacturing of product產(chǎn)品設(shè)計(jì)與生產(chǎn)consume a product消費(fèi)產(chǎn)品 cut the cost of manufacturing減少生產(chǎn)成本global powerhouse具有全球影響力的企業(yè)beauty/health/home care美膚/醫(yī)療/家用護(hù)理品product development產(chǎn)品開(kāi)發(fā) range of product系列產(chǎn)品global expansion全球擴(kuò)張 headquarters（企業(yè)）總部discount store折扣店 superior product卓越產(chǎn)品product testing產(chǎn)品測(cè)試 dominate a category在某一領(lǐng)域首屈一指offshore manufacturing離岸制造（不在本國(guó)）iconic brands偶像級(jí)品牌 outdoor billboard戶(hù)外廣告牌location選址 store window display櫥窗展示launch開(kāi)業(yè)，推出 brand manager品牌經(jīng)理go out of business歇業(yè) virtual test drive虛擬駕駛shipping發(fā)貨 in-depth ads植入廣告，深度廣告Unit3consumer preference消費(fèi)者偏好 foreign direct investment外國(guó)直接投資franchise給予特許經(jīng)營(yíng)權(quán) growth strategy發(fā)展策略international expansion國(guó)際擴(kuò)張 inventory庫(kù)存，存貨joint venture合資企業(yè) licensing許可經(jīng)營(yíng)logistics物流；后勤 majority stake多數(shù)股權(quán)merchandising strategy鋪貨策略，產(chǎn)品陳列策略operations strategy運(yùn)營(yíng)策略 overstocking存貨過(guò)剩royalty特許權(quán)使用費(fèi) shopping behavior購(gòu)物行為stock option認(rèn)股權(quán)，股票購(gòu)買(mǎi)權(quán) subsidiary分公司understocking庫(kù)存不足 wholly-owned subsidiary全資子公司strategy of everyday low price每日低價(jià)策略keep inventory to a minimum庫(kù)存最小化Unit4add value附加價(jià)值 business ethics商業(yè)道德coaching培訓(xùn)，輔導(dǎo)，指導(dǎo) cost of labor勞動(dòng)力成本corporate social responsibility（CSR）企業(yè)社會(huì)責(zé)任customer segment客戶(hù)細(xì)分市場(chǎng) franchise特許經(jīng)營(yíng)（權(quán)）；加盟店hierarchy of needs需求金字塔 in-house training內(nèi)部培訓(xùn)knowledge worker知識(shí)工作者 managing director總裁，總經(jīng)理personal integrity個(gè)人誠(chéng)信 portfolio業(yè)務(wù)或投資組合strategic planning戰(zhàn)略規(guī)劃 effective leadership高效能勞動(dòng)力management practice管理實(shí)踐 strategic planning戰(zhàn)略規(guī)劃procurement采購(gòu) profitability獲利 recruitment招募，招聘mission使命 vision statement愿景 goal（長(zhǎng)期）目標(biāo)objective（中短期）目標(biāo) function職能 expense費(fèi)用，支出resources資源 performance績(jī)效 insight洞察Unit5B2B（business-to-business）企業(yè)對(duì)企業(yè)的電子商務(wù)B2C（business-to-consumer）顧客對(duì)消費(fèi)者的電子商務(wù)buying preference購(gòu)物偏好 carrying costs置存成本，維持成本comparison shopping比較購(gòu)貨 corporate client公司客戶(hù)distribution channel分銷(xiāo)渠道 e-business model電子商務(wù)模式e-commerce infrastructure電子商務(wù)基礎(chǔ)設(shè)施enhance reputation提高聲譽(yù) generate sales revenues創(chuàng)造銷(xiāo)售收入honor system誠(chéng)信制度 individual service個(gè)性化服務(wù)reduce expenses減少開(kāi)銷(xiāo) sales transaction銷(xiāo)售事務(wù)unsold inventory未售的存貨 vacation package旅行套餐（計(jì)劃）wholesaler and retailer批發(fā)商和零售商facilitate sales transaction簡(jiǎn)化交易程序fairly priced，high-quality product標(biāo)價(jià)合理，高品質(zhì)的產(chǎn)品a large portion of raw materials大量的原材料increase the volume of purchase增加購(gòu)買(mǎi)量build long-term relationships with the customers與消費(fèi)者建立長(zhǎng)期的消費(fèi)關(guān)系broadband access to the Internet互聯(lián)網(wǎng)的寬帶連接information database信息數(shù)據(jù)庫(kù)Unit6actual product實(shí)際產(chǎn)品 call center客戶(hù)服務(wù)中心consumer behavior消費(fèi)行為 consumer-driven culture客戶(hù)驅(qū)動(dòng)的文化coupon優(yōu)惠券 customer service售后服務(wù)global brands全