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Unit Two,Company Structure 公司的組織結(jié)構(gòu),Part I Text A,Task 1 Human Resources 人力資源部 Marketing 市場(chǎng)部 Sales 銷售部 Administrative 行政部 Finance 財(cái)政部 Research and Development 研發(fā)部,Recruiting, training and looking after the benefits of the staff Market research, product creation and advertising campaign Selling products and communicating with customers Managing operational affairs of a company Making budget, keeping accounts and dealing with financial matters Doing market/product research, designing products, conducting experiment and customizing products,Task 2,campaign (系列)活動(dòng) logistics 物流 welfare 福利 recruitment 招聘 supervisor 主任,主管 administration 行政,Mini Text Organization Chart 組織系統(tǒng)圖,Task 3,The Marketing Department is responsible for market research, product creation and advertising campaign. The Sales Department is responsible for selling products and communicating with customers. Supervisor Junior Manager Senior Manager The Human resources Department looks after recruitment and training of new employees Unilever. (聯(lián)合利華,總部在荷蘭,英國(guó)),Phrases and Expressions,1. regardless adj.不顧的, 不注意的 adv. 不顧 She is determined to do regardless of all consequences. 她不顧一切后果,決心這樣做。 I protested, but she carried on regardless. 我極力反對(duì),但她置之不理仍一意孤行。 They decorated the house regardless of cost. 他們不惜工本裝修這棟房子。,New Words,2. encounter n.意外的相見(jiàn),邂逅, 遭遇 v.遭遇, 遇到, 偶然碰到 meet, encounter, face, contact 這些動(dòng)詞均有“遇見(jiàn)、會(huì)見(jiàn)、碰見(jiàn)”之意。 meet: 普通用詞,本義指雙方或多方從不同方向或相反方向作相對(duì)運(yùn)動(dòng),最終相碰(遇)。 encounter: 通常指遇到困難或挫折,也指偶然或意 外地相遇。 face: 側(cè)重雙方靜止地面對(duì)面,或指充滿勇氣、信心和決心去正視人或事。 contact: 多指通過(guò)書(shū)信、電話或直接會(huì)面和別人聯(lián)系,口語(yǔ)用詞。,His encounter with the guard dog had completely unnerved him. 他遇上了警衛(wèi)犬,把他嚇壞了。 I encountered an old friend at Rome. 我在羅馬邂逅了一個(gè)老朋友。,3. conflict n. 沖突, 戰(zhàn)斗, 矛盾, 斗爭(zhēng) vi. 沖突, 抵觸, 爭(zhēng)執(zhí) There has always been some conflict between the sexes. 兩性之間從來(lái)就有矛盾。 If so, your points of view are bound to conflict with his. 如果這樣的話,你的觀點(diǎn)一定會(huì)和他的起沖突。,4. bump v. 碰撞, 顛簸而行, 提高 n. 腫塊, 撞擊, 表面隆起 adv. 突然的,猛烈的,We bumped up and down along the gravel path. 我們沿礫石小路顛簸而行。 Ive bumped my knee on the wall. 我的膝蓋撞上了墻壁。 He fell down with a bump. 他噗通一聲倒了下去。,5. credit n. 信用, 榮譽(yù), 貸款, 學(xué)分, 贊揚(yáng), 電影等的)演職員名單 vt. 歸功于, 贊頌, 信任, 記入貸方 It is greatly to your credit that you gave back the money you found; your honesty does you credit. 你拾金不昧是非常難能可貴的; 你很誠(chéng)實(shí),應(yīng)該受表?yè)P(yáng)。 The bank refused further credits to the company. 銀行拒絕再貸款給這家公司。 He is a credit to the family. 他是家族中的光榮。,6. quote v.引述, 報(bào)價(jià), 舉證 n.引用 It was quoted 5 dollars. 這在市面上開(kāi)價(jià)5美元。 He quotes the Bible to support his beliefs. 他引用圣經(jīng)來(lái)支持他的信仰。 The price they quoted was very low. 他們報(bào)的價(jià)很低。,7. be armed with 用 . 武裝起來(lái); 裝備有; 帶著 The new battleship shall be armed with 16-inch guns. 新戰(zhàn)艦將以16英寸口徑的大炮武裝起來(lái),8. in return 作為回報(bào),作為報(bào)答 Ill let you borrow it on one condition (that) you lend me your bicycle in return. 我借給你也行,但有個(gè)條件,你得把你的自行車借給我。 I sent him a present in return for his help. 我送給他一份禮物以回報(bào)他的幫助。,Text A Cross-Departmental Conflicts and Communication 跨部門(mén)的矛盾和溝通,Para 1,不論我在那里工作,不論在什么國(guó)家的什么地區(qū),有一種情況是幾乎所有的公司都比較常見(jiàn)的 在銷售,物流,和行政管理之間的各種程度的內(nèi)部沖突。 先讓我們看看下面的對(duì)話。,Para 2,distribution 分配,派送, blast into my office 沖入我辦公室 at the eleventh hour 在最后一刻 with an emergency delivery 緊急發(fā)貨 on a first-out 第一個(gè)送出,快速輸出 He is always armed with every reason 他總是備有一個(gè)理由。 bump another customers order 擠出另外客戶的訂單 slide his customer in its place 插隊(duì),Para 3,salesperson 推銷人員 the biggest hurdle I face everyday 我每天面臨的最大的障礙 He has never grasped the concept of customer service. 他從來(lái)也沒(méi)有掌握到“服務(wù)客戶”的概念。 take care of my customers needs 照顧(滿足)我的顧客的需求 get on a schedule按照時(shí)間安排表,Para 4,credit manager 信貸部經(jīng)理 a bunch of grade school kids 一幫小學(xué)生 fill out their credit applications properly 正確地填寫(xiě)他們的貸款申請(qǐng) to correct their mistakes 糾正(修改)他們的錯(cuò)誤 customers are forever refusing to pay invoices because theyre priced differently from the prices they were quoted. 顧客老是拒絕按照發(fā)票付款,因?yàn)樗麄儺?dāng)時(shí)得到的報(bào)價(jià)與發(fā)票上的價(jià)格不一樣。,Para 6,Whats contributing to so much hostility are customer-service related. 所有促成這么多敵意的東西都是和客服相關(guān)的。 contribute to 促成,對(duì)做貢獻(xiàn) Does smoking contribute to lung cancer? 吸煙會(huì)導(dǎo)致肺癌嗎? Honesty and hard work contribute to success and happiness. 誠(chéng)實(shí)加苦干有助于成功和幸福。,Para 7,See Kevin as a selfish and inconsiderate salesperson 視Kevin為一個(gè)自私又不考慮別人的銷售人員 By nature, many salespeople are better at building customer relationships than they are at paperwork. 本質(zhì)上,許多銷售人員就更擅長(zhǎng)于建立良好的客戶關(guān)系,而不擅長(zhǎng)筆頭工作。,Para 8,However, Kevin is also an internal customer to distribution and administration. 然而,Kevin也是一位內(nèi)部客戶專管分配和行政。 In return, distribution and administration are also internal customers of the sales force. 作為回報(bào),配送和行政也是銷售部門(mén)的客戶。,Para 8,Without their willingness to service customers,salespeople are helpless. 沒(méi)有他們?cè)敢鈳兔?lái)一起服務(wù)顧客, 只靠銷售人員公司是無(wú)法運(yùn)作的。 willingness n. 愿意,意愿, willing adj. 愿意的,情愿的,Para 9,It helps when employees in various departments take time to understand /that different talents are required to perform different jobs, and that they have the common goal serving their customers, both external and internal/. 讓各個(gè)部門(mén)的職員都靜下來(lái)想想下面事實(shí),也許會(huì)幫助大家相互理解:不同的工作需要不同的能力;公司各個(gè)不同部門(mén)都有一個(gè)共同的目標(biāo),就是服務(wù)好外面的和內(nèi)部的各位顧客。,Task 4,1. conflicts n.矛盾,沖突 2. prima donnas n. 妄自尊大, 3. hurdle n. 障礙 4. applications n. 應(yīng)用 5. hostility n. 敵意,對(duì)立 6. regardless of 不管,不顧,Text B Learning Style 學(xué)習(xí)風(fēng)格,What is learning style? 學(xué)習(xí)風(fēng)格的定義 學(xué)習(xí)風(fēng)格是指學(xué)習(xí)的不同學(xué)習(xí)方法和學(xué)習(xí)策略,包括方法,計(jì)劃,和教師所采用的學(xué)習(xí)材料。 也就是說(shuō),學(xué)習(xí)風(fēng)格指學(xué)習(xí)者所偏好的“學(xué)什么”和“怎么學(xué)”。 refer to 指,參考 adopt v. 采用,采取,領(lǐng)養(yǎng),Type One:Activist 積極主動(dòng)者,Take on new problems,experiences and challenges 接受(承擔(dān))新問(wèn)題,新經(jīng)歷,新挑戰(zhàn) To solve problems through brainstorming 通過(guò)集體出點(diǎn)子來(lái)解決問(wèn)題,Work with other people so that you get ideas, improvements, and encouragement from them. 和其他人共事,這樣他們給你出主意,讓你改進(jìn),提高,他們還給你鼓勵(lì)。 Through collaboration, your teammates help you identify your own mistakes and share the workload with you. 通過(guò)合作,你的隊(duì)友們幫助你認(rèn)識(shí)錯(cuò)誤,并分享你的工作任務(wù)。,Type Two: Theorist 理論家 They like to engage in asking question, think through problems step-by-step, and analyze possible reasons and theories behind. 他們喜歡提出問(wèn)題,一步一步地徹底考慮問(wèn)題,分析問(wèn)題背后的原因和理論。 direct(pay) attention to doing or learning a particular area 集中注意力做(學(xué)習(xí))某一個(gè)特定領(lǐng)域,Type Three: Pragmatist 實(shí)干家,實(shí)用主義者 When they encounter things they like, they are enthusiastic and act qui

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